The Rustic Hosts Epic Four-Day Celebration for Houston Grand Opening

VIP party headlined by Pat Green Nov. 1, Ryan Berg Nov. 2, Powell Brothers and A.J. LeGrand Nov. 3, and Friendsgiving Nov. 4

 HOUSTON (Oct. 25, 2018) – The Rustic has planned a one-of-a-kind grand opening celebration that will prove why it’s Houston’s new go-to destination.

In celebration of its highly anticipated debut, The Rustic has planned a four-day grand opening party that begins on Thursday, Nov. 1. Not only will the celebration complete your weekend plans, The Rustic will be filling your calendar for the rest of the year with FREE live music seven days a week.

The epic celebration will kick off on Thursday, Nov. 1, with an invite-only event featuring a taste of The Rustic’s southern fare, specialty cocktails and extensive selection of Texas beer. Before the grand opening festivities begin, there will be an official ribbon-cutting ceremony hosted by the Houston Metropolitan Chamber of Commerce from 5-5:30 p.m. Mayor Sylvester Turner will also be in attendance to sign The Rustic’s first guitar.

The highlight of the evening will be a special performance by a partner of The Rustic, Texas country artist Pat Green at 8:30 p.m. Follow The Rustic on Facebook and Instagram, @therustichou, for a chance to win tickets to the concert! Even though this is an invite-only event, The Rustic will open its doors to the public at 10 p.m. after Pat Green’s performance.

The celebration will continue with a Texas takeover featuring a lineup of local artists performing throughout the weekend. On Friday, Nov. 2, Dallas singer-songwriter Ryan Berg will take listeners on a journey of growth and discovery while performing his debut album The Velvet Ears.

Berg will also perform during Jam & Toast Brunch on Saturday, Nov. 3, from 10 a.m. to 3 p.m. The five-piece Houston-based band, The Powell Brothers, will take the stage after brunch and perform their Americana tunes from 4-6 p.m. Finishing out the night will be A.J. LeGrand who will demonstrate his incredible gift of storytelling through a myriad of genres from soul to blues and folk beginning at 9:30 p.m.

On Sunday, Nov. 4, The Rustic invites Houstonians to gather their friends and join them in celebrating the family members we choose by indulging in a delicious Jam & Toast Brunch with live music by Houston-based singer-songwriter Nathan Quickfrom 10 a.m. to 3 p.m. In the spirit of giving, The Rustic will donate 100% of the proceeds made from all Friendsgiving Jam & Toast Brunches to the Houston Food Bank in an effort to help everyone in the community enjoy the holidays. Live music will continue from 4-6 p.m. The Jam & Toast menu and The Rustic’s full live music calendar can be found at therustic.com.

“I’m a Houston native, so I couldn’t be more excited for The Rustic to make its Houston debut,” said Kyle Noonan, co-owner of FreeRange Concepts, which operates The Rustic and other innovative restaurant concepts. “The Rustic is unlike anything else in Houston, so I know it’s going to be a huge hit. I can’t wait to celebrate with everyone in my hometown next weekend!”

The Rustic is the brainchild of Kyle Noonan, Josh Sepkowitz and Texas country artist Pat Green, whose love of the outdoors and live music helped bring The Rustic to life. The result is a fun and relaxing dining and concert experience from a phenomenal patio, all under the big Texas sky.

Located at 1836 Polk St., next to George R. Brown Convention Center, the Houston restaurant will be The Rustic’s third location, with its flagship establishment in Dallas and its second in San Antonio.

The 25,000-square-foot restaurant will have a large outdoor patio, a retractable roof, two VIP areas, an Uber Lounge (comfortable waiting area for Uber riders) and The Rustic’s signature u-shaped bar. This will be FreeRange Concepts’ third restaurant in Houston – along with The General Public and Bowl & Barrel, both located at CITYCENTRE. The venue is now booking private events for the fall and holiday seasons. To book a private event, contact Heather Hernandez at heather@freerangeconcepts.com.

With its casual atmosphere, live musical acts and unique, full-service dining experience featuring farm-fresh, homestyle dishes and a Texas-sized selection of wines, spirits and 40 beers on tap, The Rustic has carved a distinctive niche among Dallas and San Antonio restaurants. For more information, visit therustic.com.

About FreeRange Concepts

Pioneering fresh ideas in the restaurant industry and with local venues like Bowl & Barrel, Mutts Canine Cantina, The Rustic and The General Public, FreeRange Concepts is led by founders Kyle Noonan and Josh Sepkowitz, who have a combined 20 years of experience in the restaurant and hospitality industry. For more information, please visit FreeRangeConcepts.com.