These days, expanding the business into global markets is easier than ever. In the time of globalisation, people travel a lot, watch foreign movies, and learn languages. Nonetheless, communication across borders is still a challenge. Sometimes, business partners are not able to understand each other because of cultural differences and language barriers. To avoid misunderstandings on the international meetings, here is what you need to consider:
Do your research
Before meeting foreign colleagues, make sure to learn a bit about their culture. Don’t hesitate to welcome them in their language. You might not have the best pronunciation, but your business partners will appreciate the effort anyway.
Learning the cultural differences of your foreign colleagues will help you avoid an uncomfortable situation. In the 1990s, fast-food giant McDonald’s took their time to study an Indian market before entering it. The representatives of the company had changed the menu in order to satisfy an Indian customer. Most Indians don’t eat beef because the cow is considered the most worshipped animal in India. The company could get into trouble if marketers didn’t do detailed research. This story should motivate you to prepare better for the meetings.
Hire a professional translator
To make sure everything goes smoothly, hire professional interpreters from the translation agency. You should provide them with information regarding your company and business goals. It will help interpreters to adjust and represent your company the way you want.