Dental offices in the United States had to stop, cancel or postpone non-urgent surgeries and visits because of the global COVID-19 pandemic. However, according to Web MD, CDC and ADA have been recommending dentists to examine the risks of COVID in their area, and accordingly, evaluate the need for providing treatment and care for patients. Due to the temporary lockdowns, routine dental care was very much hampered. The dental profession was identified undoubtedly, as high-risk. However, the reported COVID-19 cases among dentists were not absurdly different from the general population.
Why Should Dentists Invest in Marketing?
The COVID-19 global pandemic resulted in the shuttering of around 198,000 dental specialists and active dentists in the United States. Digital marketing is of pivotal importance for dental practices today, like never before. We understand that 72 percent of dental patients browse online reviews while searching for a reliable dentist. Digital dental marketing can help dentists attract and drive new patients and fortify ties with already existing patients. Hence, an in-depth and flexible marketing plan is integral to accomplishing your goals and objectives as a dentist. You could successfully promote your dental practice by ensuring that it is consistently visible on various social media platforms, local directories, and search engines. Get in touch with a reputed marketing company that specializes in dentist marketing.
Things to Do for Taking Your Dental Practice to the Next Level
Identify Your Mission & Vision: If you are running a dental office, you should pre-determine your mission and vision. Your mission and vision statements assist your prospective and existing patients to know the precise purpose and objective of your dental practice, what it is relentlessly striving to accomplish, and what it is competent at.
Identify Your Precise Target Market: Focus on identifying your target audience in your community and knowing about their unique needs. You must also know everything about your competitors, and their weaknesses and strengths. Find out the way they are fulfilling community requirements.
Examine Your Success Rates: Every dental practice should necessarily, identify and set goals. It is crucial to review consistently the extent to which you have been successful in meeting those goals. The success of your digital marketing and promotional campaign may be monitored seamlessly today. With easy access to statistics like patient base, website traffic, reviews, online reputation, and even the number of positive reviews and referrals can demonstrate whether your objectives have been fulfilled. You can even find out what is still left to be accomplished.
Capitalize on Local SEO: Dental offices should capitalize on local SEO for boosting your visibility, attracting nearby patients, and achieving higher conversions. Local SEO is best for optimizing your website for higher conversions by making sure that patients coming to your website swing into action as desired by you and get in touch with you or even schedule an appointment.
Consider Starting a Patient Referral Bonus System
For a well-established and reputed dental practice, over 70 percent of new patients come from chiefly internal patient referrals. You may offer an effective referral bonus program. In case a patient recommends your dental clinic to his friend and when his friend visits your clinic, then the patient is rewarded with an enticing bonus, for instance, a dental product or discount.
Conclusion
Start broadening your reach by implementing all the discussed marketing initiatives. This way, you can end up enhancing your relationship with your existing and prospective patients. You could be successful in maximizing your dental clinic’s overall revenues.