HOUSTON, TX — Today, McDonald’s announced a new, and easier, way to donate to Ronald McDonald House Charities (RMHC) with the launch of Round-Up for RMHC. The innovative technology introduces giving to the menu by providing customers the opportunity to Round-Up their purchase to the nearest whole dollar.
With the option available at approximately 14,000 McDonald’s restaurants nationwide, customers now have an easier and more convenient way to donate to RMHC. Locally, the funds will benefit Ronald McDonald House Charities of Greater Houston and Galveston (RMHCGHG). RMHCGHG operates two Ronald McDonald Care Mobiles – fully-equipped pediatric health clinics providing dental and medical care free of charge for area children.
The new technology allows customers in our increasingly cashless society to Round-Up for RMHC at the digital self-order kiosk and the front counter, all year-round, regardless of what payment method they prefer. Customers simply select the “Round-Up for RMHC” button at checkout on the kiosks or let the cashier at the front counter know they would like to Round-Up their purchase.
“At McDonald’s, we know the importance of bringing families together. For over 45 years, McDonald’s, our franchisees and our customers have been proud supporters of Ronald McDonald House Charities,” said Chris Kempczniski, McDonald’s President and Chief Executive Officer. “As a founding mission partner of the Charity, McDonald’s remains committed to leveraging the size and scale of our restaurants to promote and raise money to support the growth of the Charity.”
“Ronald McDonald House Charity of Greater Houston and Galveston’s Ronald McDonald Care Mobiles make an incredible impact on the families in the Houston area,” said Mary Redmond, local McDonald’s owner/operator and President of RMHCGHG. “We are proud to make it easier than ever for our customers to donate to such a great cause through Round-Up for RMHC.”
For decades, the RMHC Donation Box program inside McDonald’s restaurants has been a convenient way for customers to donate spare change at the point of purchase, and they are not going away. While customer donations to the collection boxes remain significant, there has been a drop (15 percent in 2018). As part of its continued commitment to innovation and technology, McDonald’s developed Round-Up for RMHC technology to serve as an additional donation option for customers as our society becomes increasingly cashless. The convenience and simplicity of Round-up for RMHC has been well received in restaurants where the technology has been tested, with customers already donating $2.2 million, helping to provide many priceless nights together for families across the U.S. To learn more about Round-Up for RMHC at McDonald’s, please visit rmhc.org/mcdonaldsgiving.