Today, the Houston Livestock Show and Rodeo officially kicked off its “90 Days ‘til 90 Years” celebration, marking the official countdown to the 90th anniversary celebration, scheduled for Feb. 28 – March 20, 2022.
The celebration includes a 90th anniversary-themed mural in downtown Houston, launch of the “90 Reasons to Rodeo” social campaign, Howdy visiting area schools and 90th anniversary-themed advertising, including billboards, print and digital.
“Today is an exciting day, as we officially kick off our 90 day countdown to the 90th anniversary of the Houston Livestock Show and Rodeo,” said Rodeo President and CEO Chris Boleman. “The Rodeo has become an annual celebration of Western heritage that is truly woven into the fabric of our city, which is why we are thrilled to collaborate with one of Houston’s most iconic artists, GONZO247, to create a Rodeo-themed mural in downtown Houston.”
DOWNTOWN MURAL
Get a glimpse of the new Rodeo-themed mural as it progresses in downtown Houston, located at One Market Square Garage, at the intersection of Prairie St. and Travis St. Both the Rodeo and Houston’s art scene are an integral part of the community, and this Western-themed mural will represent the city-wide celebration of Western heritage that brings all Houstonians together, year after year. Designed by Houston native, self-taught multidisciplinary artist and creator of the nearby Houston is Inspired mural, GONZO247, along with other local artists, the mural will rise nine stories tall once complete.
SOCIAL MEDIA
Follow along with RODEOHOUSTON on Facebook, Twitter and Instagram, as we share “#90ReasonstoRodeo.”
ADVERTISING
Keep an eye out for 90th anniversary-themed advertising, including billboards, print and digital. Billboard locations include:
I-45 North at N Loop 610
U.S. 59 South at Westpark
I-10 East & Wood
Kirby Dr. & McNee Rd.
RODEOHOUSTON MERCHANDISE
Snag 90th anniversary merchandise at rodeohouston.com, including an exclusive line of commemorative Rodeo-inspired threads and limited-edition collectibles, from jackets and pins to tote bags and buckles.
The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $500 million to the youth of Texas and education. The 2022 Rodeo is scheduled for Feb. 28 – March 20. The 2022 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 24 – 26. For more information, visit rodeohouston.com and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news.