We take a look at the advancements in artificial intelligence and the effect they are having on mobile app development and the user experience.
How Artificial Intelligence Can Revolutionize Mobile App Development
As the world becomes more technologically advanced, Artificial Intelligence (AI) plays a more important factor in our everyday lives. One report suggests that AI will be responsible for $15.7 trillion in the global economy as early as 2030.
You probably already use many AI-powered items in your homes, such as a smart TV or Alexa. Many of the items that you purchase online are suggested by AI technology. In addition, multi-national companies like Amazon use AI to offer deals and products to site visitors.
And if you are considering using Builder.ai to create an app, you may be able to implement AI software to improve the experience for your own users.
What is Artificial Intelligence?
Let’s kick things off with the basics.
Artificial Intelligence (AI) is a form of technology that allows machines to respond to commands and generally act similarly to humans. These machines adopt humanistic reasoning and can learn from previous interactions and experiences. AI is a technology that analyses its own experiences and changes to benefit the user.
How Does AI Benefit Mobile App Development and Experience?
There are many improvements AI can make to mobile app development, benefiting the user experience and other factors. These include:
User Engagement
A lot of mobile apps fade into obscurity because they fail to engage their user base. Many companies now use AI to analyse user habits and provide insights that better shape the app experience. AI works in tandem with your mobile app, telling developers what users are searching for and how they use the app. Companies can use this data to make necessary changes.
AI Analyses Data to Make Better Decisions
Whereas humans can only analyse limited amounts of data at one time, AI is more than capable of taking huge sums of information, processing customer feedback and habits, then providing a conclusive breakdown to developers. This helps app developers make better decisions regarding the app’s direction.
AI Personalization
When somebody users a mobile app, they are looking for an experience that suits their needs. However, many apps are exactly the same for all users. However, Flutters mobile apps are taking steps to personalise their product and tailor it towards consumers. They use AI to record user behaviour and then change their app based on those AI suggestions, keeping the features that work and improving those that do not.
AI Considers the User in Context Rather Than Just Location
You are probably aware that a mobile app can access your location. However, this does not alter your overall experience too much.
AI algorithms can take your location and other information, then provide recommendations and messages tailored to your interactions. For example, if you are driving across the country, mobile AI can recommend apps that may benefit your journey or let you know if there are toilet and fuel facilities within your vicinity.
Mobiles Can Connect With Users on a Deeper Level
Think about how you use Siri and Alexa – you speak to them as if they were another person in the room. Now more than ever, mobile apps connect with users on an intricate level, all thanks to AI technology. They analyse your behaviour, voice patterns and build a surface-level relationship that shapes how you interact with technology regularly.
Conclusion
As you can see, the impact of AI on both user experience and mobile app development is huge. However, the technology is still in its relative infancy. So there is plenty of room for growth. But one thing is certain: your user experience will continue to be shaped by AI as it becomes more integrated with mobile app platforms.