The advantages of AI (Artificial Intelligence) are not limited to health, cybersecurity, supply chain, banking, and other sectors. Yes, you have read it correctly because AI has also contributed to the media and entertainment industry in the best possible manner.
Due to that particular reason, we have witnessed some of the most iconic movies of all time like on our screens. These popular movies are The Matrix, Star Wars, Ex-Machina, WALL-E, A Space Odyssey, etc.
So, it would not be wrong to say that the entertainment world has become one of the main beneficiaries of AI (Artificial Intelligence) in the last couple of decades or so.
For example, different online streaming services like Netflix, Disney Plus, Hulu, etc. have created movies and shows based on the concepts of AI (Artificial Intelligence) as revealed by www.howtowatch.co.nz, a famous Kiwi website.
These movies and shows are Altered Carbon, Black Mirror, I Am Mother, Omniscient, Better Than Us, Westworld, etc.
As far as AI contribution in the entertainment world or media industry is concerned, It has offered various benefits to the media and entertainment industry including online streaming services . These benefits are:
Content Personalization
Apart from producing movies or shows based on AI (Artificial Intelligence), Netflix has taken advantage of AI to a certain extent. For instance, the famous video on demand streaming platform offers media content to its subscribers belonging to all age groups who have different streaming demands and preferences.
Netflix does rely on the notions of AI to predict user behavior in the right manner. This is one of the major reasons why the media streaming giant has been successful for years in providing media content ideal for subscribers who belong to different age groups and ethnicities.
Subtitles Generation
Surprisingly, AI (Artificial Intelligence) also helps different international media companies create accurate multilingual subtitles for their shows, movies, and other media content.
If companies assign the task of writing multilingual subtitles for different shows, documentaries, and movies to their workforce, it will take hundreds or thousands of hours to complete this hectic task.
But if companies rely on AI when it comes to creating subtitles for video content, they can easily save a handsome amount of money alongside thousands of hours eventually.
For instance, YouTube’s AI (Artificial Intelligence) mechanism helps YouTubers or content creators generate closed captions automatically when uploading videos on the famous platform.
This way, their video content is easily accessible to their target audiences and other people across the globe.
AI has made process of movie production way easier
As we explained earlier, Hollywood has been creating movies based on Artificial Intelligence (AI) since ages. However, the great thing about AI is that it allows directors and producers to perform different cumbersome tasks like shooting schedules, budget allocations, and others in no time.
Previously, all the stakeholders including cameramans, technical staff, producer, director, etc. had to do all these complicated tasks by collaborating with each other in the form of a team. But luckily, this is not the case anymore.
Thanks to AI (Artificial Intelligence), they can complete all such difficult tasks on time. As a result, they can complete the movie production process within the stipulated time frame without any difficulty.
In a nutshell, AI offers a platform where all these tiring tasks can be easily done and stakeholders can dedicate their efforts on creative side in the right direction.
Advertising and Marketing
Similar to the movie production process, AI can also help production houses in other areas such as advertising and marketing. Through smart algorithms production companies can come up with realistic and effective advertising and marketing solutions. Above all, AI enables companies to speed up their marketing processes to a certain extent using the core fundamentals of predictive analytics.
In addition to this, AI-based marketing platforms can develop effective strategies that will help companies fulfill their customers’ needs in the required manner. Similarly, companies can provide better solutions to their customers relying on AI-based marketing platforms.
For example, IBM has created a trailer of a horror film Morgan using the concepts of Artificial Intelligence (AI) lately.
Wrapping Things Up
Artificial Intelligence does have all the right attributes to improve the dynamics of the entertainment and media industry to the next level. Therefore, leading streaming platforms including Netflix, YouTube, etc. are benefiting from the concepts of AI (Artificial Intelligence) when it comes to creating content that fit the streaming needs of their users.
Likewise, the role of AI in creating subtitles for video content should not be ignored. In short, AI has transformed the performance of various streaming giants to new heights as they can predict their subscribers’ behavior in terms of streaming preferences correctly.
As a result, these video on demand services have maintained and increased their subscription base considerably throughout the world. Lastly, media production houses can follow the notions of AI and make the whole process of movie production a lot easier and meaningful as it will help them reap rewards in the future by producing top-notch movies for their viewers.