TikTok is the most popular social media app in the world and it is a great platform for video creators to connect with their audience. TikTok is a proven effective marketing tool for businesses of all sizes and industries. If you are searching for new ways to advertise your business or simply have some fun on the go then this is the perfect app to provide hours of entertainment. TikTok has become very popular for brands and businesses because it has a wide reach, many growth services to purchase instant TikTok followers from, such as TokUpgrade, and it is a place where you can be innovative and creative with your content. If you are a brand that wants to use TikTok but you aren’t sure what you should be doing, here are a few tips that you definitely need to know.

Use hashtags and influencers

As a brand it is very important for you to use hashtags because they make your posts discoverable and expand reach by exposing your content to a wider audience outside of your own which will in turn welcome new followers and raise brand awareness as well as generate more engagement. As a brand you can also use hashtag challenges. Influencers are also another thing that you can use as a brand. There are 3,1 million influencers on TikTok in the different niches and there is bound to be one that fits your brand and aligns with your brand’s values. You want to use an influencer because they have power, influence and a large following which benefits you because by collaborating, their audience will be exposed to your brand and which equals more brand awareness. You can also potentially gain more followers.

Create entertaining content

TikTok is a creative and fun space and it is important as a brand for you to create entertaining content. It is also important that you avoid hard selling, users do not like this. Instead provide fun and entertaining content that users can connect to and enjoy. A great idea is to study trends and other content on TikTok to see what content does well. Popular content on the app includes:

• Dance videos.
• Makeup
• Comedy skits.
• Cooking and baking videos.
• Parenting videos.
• Pet videos.

Use TikTok advertising

TikTok has many features and tools to help brands grow on the app and one thing that you as a brand should be utilizing is TikTok advertising. TikTok advertising offers users many options for paid advertising to get more followers. There are in-feed video ads which are short –form videos that will appear in the user’s news feed on the For You Page. These types of ads blend organically into the feed because they look native to the TikTok platform. The benefits of using TikTok advertising is that you reach more people and will raise brand awareness and you can potentially gain more followers and generate more engagement which should be a goal. TikTok advertisements are effective and do much better than hard selling. If you want it to be more effective make sure it is done in a creative and entertaining manner.

Use analytics

Analytics are something that every brand should be using on social media and TikTok is no different. Analytics can help brands better understand the needs and expectations of the customers and also improve the efficiency of customer service and marketing that you are carrying out on TikTok. The analytics to check on TikTok are:

• Total like count on post.
• Total number of comments.
• Total shares.
• Total play time of the video.
• Total video views.
• Average time watch.
• Traffic source types.
• Audience territories.

These are the most important metrics that you need to be checking so that you can improve your social media strategy.

Long gone are the days of traditional marketing. With technology and social media, marketing has been revolutionized and become much cheaper and more effective. TikTok is a great place for your brand and business to do marketing and if you have a solid marketing strategy, you will succeed. Just remember, use hashtags and influencers, create entertaining content at all times, make use of TikTok advertisements and use Analytics. Your brand and business can grow significantly with the help of TikTok so don’t sleep on this amazing app.