Instagram has 500 million daily users and is one of the most popular social media platforms in the word. Instagram is a place where people share photos with friends and family and it allows people to see what their loved ones have been up to. Instagram is the perfect way to stay connected, whether you are looking for an update from a friend or simply looking for some inspiration. If you are not yet on Instagram, here are 5 reasons why it is time for you to join! Social media marketing is the way forward and Instagram can be beneficial, not only for individuals but for businesses too. So without any delay, here are the 5 reasons why you need to join Instagram.
Organic marketing.
One of the wonderful things about Instagram is that it allows for organic marketing which is a form of marketing that does not require the use of paid ads or sponsored posts. It is free and effective. Through building your brand awareness naturally by means of interactions and engagements, you market organically. This form of marketing requires no hard selling, just consistency and for you to feed your audience good quality content. The benefits of organic marketing is that you get to grow a solid, loyal and authentic following and you build your brand reach and awareness naturally without spending any money. You also get to build a relationship with your followers.
Influencers and services
Instagram is the place that birthed the influencer and there are many influencers on the platform. Influencers are popular people with a large following that specialize in a certain niche and collaborate and partner with brands and businesses to market for a fee. They have many benefits including the fact that you can reach their large audience which means more followers for you and more reach and brand awareness. There are also services such as Growthoid which is a company that helps people grow their Instagram followers organically without the use of bots.
Many business and people use it
There are 1 billion people on Instagram and 500 million people using the app every single day. Of these numbers 25 million are business profiles growing from the 15 million in July 2017. Because Instagram has such a wide reach it means that you can grow your following to reach as many people as you possibly can. A wider reach also means a wider audience for your brand and business. You have enhanced targeting and you can boost brand awareness. The fact that so many businesses are now creating an Instagram profile means that you, as a customer, can have your favourite business or brand at your fingertips.
Many ways to target an audience
Instagram offers many ways to target an audience which basically means you get to aim your intentions at a certain group of people or a certain niche that will most likely want your product or service whether through the means of an ad campaign or organically. There are many ways to target an audience on Instagram. You need to use demographics data that is existing, use Instagram polls, leverage the right hashtags, use location tagging and connect with the right influencers in your niche. When you start, target bigger marketing personas. Don’t shy away from stalking your followers and interact with them via comments and DMs. Also check what content your competitors are posting.
An easy way to engage
Instagram is the perfect place for engagement. As a brand or business this benefits you because you get to build a relationship with your audience and get first hand insight into what your customers are thinking and feeling about a certain thing. Through engagement you also get to build brand loyalty and expand your reach which are benefits. There are many ways to engage on Instagram including:
- Like
- Comment
- Direct messages
- Polls
- Questionnaires
To engage on Instagram you have to establish a voice and a personality and you need to make that voice heard. Reply to comments and direct messages and don’t be afraid to get to know your audience through questionnaires and polls. This will benefit your brand a lot.
