Although Instagram started as a photo sharing app more than a decade ago, today, it is one of the most effective social media platforms for branding and marketing. Instagram has always supported the cause of marketers by including more marketing-friendly features regularly, and today it has evolved into a selling platform. Businesses of all kinds, especially those dealing with home décor items, can set up shop on Instagram and start selling their products. The visual exposure that brands receive on Instagram is especially helpful to market home décor products as businesses can expand their product displays and viewer reach to maximize the business gains.
Use your creativity to spread new ideas about home décor among your viewers. Post attractive photos of your products in a natural setting instead of presenting a studio-created catalog. Knowing about how the products would look in a natural setting allows buyers to make quick decisions and speeds up conversions. However, you must ensure that every post earns high visibility and have all the elements that can make it popular and reflects through the likes. It will take some time for the posts to become popular by gathering likes organically, which seems too long. You can buy Instagram views or likes to speed up the process.
To promote your home décor business on Instagram, try out some of the tactics discussed in this article.
Visualization of the concept
Home décor buyers want to buy some items that can add a unique touch to the home décor that speaks about the taste and style of the homeowner. They would usually not like to have something that seems too common but instead pick up something unusual that matches their ideas of home décor. They start by choosing some item that closely resembles their vision. Use the visual aspects of Instagram to showcase your products in such a way so that viewers can evaluate from different perspectives. The product must be central to the photograph and present various views from different angles in different light conditions to enable viewers to have the right feeling about it. Remember that you must present your product correctly and enhance its appeal by supplementing it with some accessories.
Make good use of the right hashtags
Although high-quality visuals have their attraction and good for gaining high visibility, you must give it a push by using the right hashtags. Hashtags drive more people towards your products, and besides gaining increased visibility and recognition, it increases sales. Create hashtags with the main keywords that users use for searching your products. Analyze what your competitors are doing to get a handle on the trend of searches that provides more information about the right hashtags.
Another way to cut through the din of a crowded marketplace is to use branded hashtags that provide considerable value to your marketing efforts. Using branded hashtags creates a direct channel to connect with viewers who intend to buy your products. Use enough hashtags but without overdoing them. You can even include some hashtags in the comment section beside the usual places like the caption of images and other text superimposed on the photos.
Use colors to your advantage
Instagram visuals are often stunning but to get the most from it, you must pay attention to organizing the posts in the profile and how it appears in the feed of users. These are vital because it creates the foundation for recognizing your brand. And the component that makes all the color difference. Colors are critical in determining the appeal of visuals because humans can quickly associate the relations between colors and the objects that carry them. When creating a color design for your Instagram visuals, look beyond the actual colors of the products and use colors that help to associate better with the idea behind the products.
Colors help to depict moods and decide whether the product suits outdoor or indoor use. Choose colors by considering the associations you want to trigger and how it will help to uphold your concept to allow viewers to identify it correctly.
Emphasize user-generated content
Besides using self-generated content that helps to introduce your brand and attracts people to your profile, pay more attention to user-generated content. When you share some visuals created by someone else but very useful for branding or marketing, viewers find it more authentic and trustworthy. The comments and feedback from your customers are the primary source of user-generated content that receives high social approval.
Encourage buyers to share their stories about purchasing your products. You can collect these stories easily and compile them to share a real-time personal experience that enhances your brand equity. The more you share honest feedback, the more value it adds to the brand.