With the latest advent in advertising and digital printing methods, you can do many things through vinyl banners and accept, which had largely increased over the last many years. You are no longer locked to the basic text-only designs like ‘for sale’ or ‘seasonal sale’ with vinyl banners, but you can bring into life anything you can imagine and put it on to the banner.
While planning for a good vinyl banner printing, here are five elements you need to consider to ensure the overall look and feel of the banner.
1. Material
You can consider lightweight, standard, and heavyweight banner materials. The lightweight banners are 10 ounces or lesser, which are ideal for indoor and short-term outdoor usage. Ideal for birthday parties, day conferences, or office celebrations, etc. These banners may not be highly durable. Banners with standard weight are generally 13 ounces, which are ideal for outdoor usage. Heavyweight banners are usually 17 ounces or more, which are used in extreme outdoor conditions.
2. Size of the banner
Do not consider bigger the better in the case of banner printing. Just make sure that your banners’ size is ideal for the viewing distance and the location where it is installed. A very tiny banner on the sidewall of a huge building will go unnoticeable. Always consider the proportion. For example, a 4 feet x 8 feet banner will be ideal for installing on an 8 feet x 10 feet wall.
3. Fonts and typography
Fonts used on banner texts are critical in terms of the readability and impact of your banner. Make sure the font is easily readable and consistent with the brand image. The worst thing you may do is to use the script font with all capital letters. This may be unreadable from a distance. Considering fonts for all caps text, Sans Serif may be ideal. Feel free to be creative with fonts and typography, but without compromising on readability.
4. Contrast
There are two types of contrasts we have to consider. First is color contrast within the banner, and second, the banner contrast with the location where it is installed. There are many testable combinations for color contrast like white on black, black on white, yellow on black, black on yellow, blue on white, blue on yellow, etc.
5. Graphics
When you go for a full-color banner printing, make sure that you make proper usage of graphics. The usage of only text on banners is far gone, and now it is a fine combination of attractive text with catchy and minimalistic graphics while playing the role. There are many resources online where you can find full-color banner photos, and you can also think of custom photos about brands, products, or services to be printed on the banners. For digital banner printing, make sure that the graphics and images you use are of adequate pixels for fine quality prints.
Overall, it is not difficult to print professional banners if you take care of these five fundamental aspects well. Set your imagination free to build the content and actualize it on your banner to drag in the viewers in your favor.
