Whether you are a sole proprietor or a small business, it is undeniable that influencer marketing can strengthen your brand – whether through building reputation, increasing brand awareness, or boosting sales. Below I discuss the top three reasons why brands should not miss out on the opportunity to partner with an influencer/s in their next marketing campaign.
- Increase brand awareness
Brand awareness is extremely important as you may have the greatest product or service on Earth but if customers do not know about you, you may as well not exist. Influencers are extremely helpful with having your brand message echo through the Internet world in a matter of minutes. If you have a difficult time setting up an influencer strategy, work with professionals, whether a boutique marketing agency or someone with experience to get you off the ground and set a strategy in place.
- Increase trust
Influencers are there also as third party endorsers, who are much more effective than direct to consumer marketing. Afterall, saying my products are amazing is not the same as someone else affirming your greatness.
- Increase sales
Use promo codes to track sales from influencers. Tip: make the promo codes valid for a limited amount of time and easy to use at the checkout on your eCommerce shop.