Why The Value of Goodwill Matters When It Comes To Business Mergers

Why The Value of Goodwill Matters When It Comes To Business Mergers

A business merger is when independent businesses are combined and form a new, singular identity. When the merger occurs, a new company forms based on the combination of staff, resources, and other assets. The reason for mergers is to create financial growth for both companies involved. With greater financial power, benefits are acquired, including higher market share, customer influence, and less competition; just as there is strength in numbers, larger companies are harder to compete […]