H-E-B Serves Up Its First NIL Deal With UT Austin’s Volleyball Star AUSTIN, TEXAS (August 28, 2024) – H-E-B is taking the court and serving an ace with its groundbreaking new partnership with University of Texas at Austin volleyball sensation Madisen “Madi” Skinner, which marks the company’s first Name, Image, and Likeness (NIL) deal. This partnership furthers H-E-B’s commitment to showcasing pride for Texas athletes and sports teams. “At H-E-B, we’ve always believed in the power of community […]
