Co-founder of Microsoft, Bill Gates, says, “Content is King.” Marketing is a contest for people’s attention to sell content. Every marketing piece attempts to turn attention to a product, service, or idea. Marketing encompasses the complete concept utilization of a brand, from research to design to advertising and sales. Marketing incorporates advertising, selling, and delivering consumer products, services, or ideas.
To master the world of marketing, you will require a broad range of skills, such as creativity, research, listening, communication, collaboration, analytical, and critical thinking. Studying diploma in sales and marketing prepares you for success in the marketing field by honing your sales and marketing skills.
This article will discuss the advantages of pursuing a sales and marketing diploma in developing job-ready skills. Read on to discover essential sales and marketing skills that can help you thrive in the world of marketing.
How does pursuing a diploma in sales and marketing build industry-relevant skills?
A diploma in sales and marketing is a full-time two-year course that exposes students to all aspects of sales and marketing. The course focuses on marketing as the course business function. During the program, students gain impeccable skills in developing the ability to build brand strategies for businesses, understand the buyer decision process, create an ad campaign, and sell in a variety of situations.
The two-year program is tailor-made for those who wish to advance their skills and knowledge in sales and marketing. The course covers a wide range of subjects that prepare students to make a sale. Let’s go through the term-wise breakup of a two-year diploma in sales and marketing course.
Sales and marketing diploma: Syllabus
| Term-1 | Term-2 |
| Writing Strategies | Financial Accounting Concepts |
| Small Business and Entrepreneurship | Spreadsheet Applications |
| Mathematics | Sales and Success Fundamentals |
| Retail and Merchandise Management | Principles of Consumer Behavior |
| Principles of Marketing | Professional Selling |
| Computer Applications |
| Term-3 | Term-4 |
| Business Communications | Business Reports |
| Fundamentals of International Trade | New Venture Development |
| Marketing Computer Applications | Management Principles |
| Integrated Marketing Communication | E-Business |
| Professional Selling | Sales and Marketing Strategy |
| Operations Management | |
| Field Placement- Sales and Marketing |
Diploma in sales and marketing: Entry requirements
A career in sales and marketing is one of the most enticing and lucrative career options. To register for the course, you need to have the following:
- Secondary education transcripts and a graduation diploma
- Proficiency in English
- Access to a personal computer or laptop
Over to you
Marketing is a promotional activity that uses various tools to inform and persuade the target audience. As you know, every business has some commodity to sell to its audience. Therefore, sales and marketing professionals are in high demand to help brands position the product or service in the minds of consumers in the desired way.
According to the U.S. Bureau of Labor Statistics, overall employment for advertising and marketing professionals will grow 10% by 2031. So, it’s the right time to kickstart your journey to becoming a sales and marketing professional. You can consider top educational institutes in Canada to sign up for the course. Apply now!