For online marketing, both blogging and social media play an important role. The question here is to discuss which platform to use in 2022 to get the best results. To be honest, this is a never-ending debate without a definitive answer. This article will present you with the stats, pros, and cons of both mediums, so it is up to you to decide which one to choose and strategize your content accordingly. Also, if you want to get the knowledge on how to get more followers on Twitch or other SM platforms, then there are certain statistics in this article that will give you a clear direction.
Blogging Facts
– There are 600 million blogs on the internet
– There are close to 90,000 Google searches per second that are related to blogging
– About 70 million posts are written per month
– The average blog length is about 2000 words
Social Media Facts
– There are 3 billion + active social media users all over the world
– On average, 2.5 hours are spent each day by an individual browsing social media
– About half of the customers get influenced by the social media recommendations
– There are 500 million active stories on social media every day.
Blogging Advantages
– The content on blogs is evergreen and there is no way that it is going to fade away any time soon. People search for your content and discuss it to keep relevant.
– Usually when a blog is posted it helps those who read it, as it answers the most common questions people search answers for.
– There is no need for selecting a particular time to post a blog, it can be published anytime you want, which means that the schedule is more flexible as compared to social media.
– If your blog gets featured, you own the rights and get all the monetary benefits. There are so many other ways that you can use to monetize your blog to earn money.
Social Media Advantages
– The investment is low and there is no need to spend millions to get going on the platform. It means that social media is cost-effective
– You can build your brand and grow followers over some time, which means that the effort is much less than compared to blogging
– There is a chance that your posts will go viral. It means that there is a chance that you will gain a huge fan following with minimum effort, unlike blogging, where constant effort is required.
– You get real-time feedback as all sorts of people use social media. It will make you analyze your content and post relevantly.
Conclusion
Whether you should go for blogging or social media in 2022 is a question that solely depends on what you want. There is no answer, as some people like blogging and others like posting on social media. It is also not necessary that our mindset matches with the readers, so it is your own free choice and both platforms have their pros and cons. Make every post and blog count and work in such a manner that it solidifies your online presence, regardless of the medium that you choose.
