AUSTIN – Attorney General Ken Paxton sued the National Collegiate Athletic Association (“NCAA”) for engaging in false, deceptive, and misleading practices by marketing sporting events as “women’s” competitions only to then provide consumers with mixed sex competitions where biological males compete against biological females.
That only biological women will compete in the events is an important reason consumers choose to support women’s sports. By falsely marketing and selling competitions as “women’s” sports only to provide a mixed sex event, the NCAA violated the Texas Deceptive Trade Practices Act which exists to protect consumers from businesses attempting to mislead or trick them into purchasing goods or services that are not as advertised. The NCAA further misleads consumers by failing to disclose which participants in its “women’s” competitions are biological males.
Attorney General Paxton requested the court grant a permanent injunction prohibiting the NCAA from allowing biological males to compete in women’s sporting events in Texas or involving Texas teams, or alternatively requiring the NCAA to stop marketing events as “women’s” when in fact they are mixed sex competitions.
“The NCAA is intentionally and knowingly jeopardizing the safety and wellbeing of women by deceptively changing women’s competitions into co-ed competitions,” said Attorney General Paxton. “When people watch a women’s volleyball game, for example, they expect to see women playing against other women—not biological males pretending to be something they are not. Radical ‘gender theory’ has no place in college sports.”
To read the filing, click here.
