Best Friends Animal Society and ARTHUR THE KING Team Up to Save Them All in National PSA
Best Friends Animal Society, a leading national animal welfare organization working to end the killing of cats and dogs in America’s shelters by 2025, and Lionsgate just released a new public service announcement (PSA) entitled “Best Friends Animal Society X “Arthur the King’s” Ukai & Mark Wahlberg.”
Sharing the message ahead of Arthur the King’s film release, the film stars Mark Wahlberg and Ukai spread awareness for the incredible dogs and cats in shelters nationwide waiting to find loving homes of their very own. Throughout the PSA, faces of shelter animals looking for loving homes, dogs and cats adventuring with human caregivers, and clips and audio from the upcoming film making a dynamic case for pet adoption.
“Arthur the King is the inspiring true story about a dog who overcame overwhelming adversity to find his person and a loving home,” said Greta Palmer, Chief Brand and Communications Officer, Best Friends Animal Society. “We’re inspired every day by dogs and cats in shelters who, like Arthur, deserve loving homes of their own. That’s why we’re thrilled to team up with Lionsgate and the stars of their new film Arthur the King to raise awareness about the importance of pet adoption. Because every animal’s story should have a happy ending.”
According to Best Friends most recent data:
- 1,000 cats and dogs are killed in shelters every day (569 cats/day; 467 dogs/day)
- 4.4 million pets entered shelters
- 57% of shelters in America are no-kill
- Three states have achieved no-kill status: Delaware, New Hampshire, Vermont
Individuals can help save lives by choosing to adopt from a shelter or rescue group instead of purchasing from a breeder or store, spay or neuter their pets, foster kittens or an adult dog, volunteer, donate, and advocate for proven lifesaving programming for pets.
Arthur the King is in theatres March 15, 2024.
Over the course of ten days and 435 miles, an unbreakable bond is forged between pro adventure racer Michael Light (Mark Wahlberg) and a scrappy street dog companion dubbed Arthur. Based on an incredible true story, ARTHUR THE KING follows Light, desperate for one last chance to win, as he convinces a sponsor to back him and a team of athletes (Simu Liu, Nathalie Emmanuel, and Ali Suliman) for the Adventure Racing World Championship in the Dominican Republic. As the team is pushed to their outer limits of endurance in the race, Arthur redefines what victory, loyalty and friendship truly mean.
The film is directed by Simon Cellan Jones from a screenplay by Michael Brandt, based upon the book Arthur: The Dog Who Crossed the Jungle to Find a Home by Mikael Lindnord, and produced by: Tucker Tooley, Mark Canton, Courtney Solomon, Tessa Tooley, Mark Wahlberg, and Stephen Levinson.
Lionsgate presents, in association with eOne, a Tucker Tooley Entertainment / Canton Entertainment / Municipal Pictures production.
To learn more about Best Friends visit bestfriends.org.
About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare organization working to end the killing of dogs and cats in America’s shelters by 2025. Founded in 1984, Best Friends is a pioneer in the no-kill movement and has helped reduce the number of animals killed in shelters from an estimated 17 million per year to around 378,000. Best Friends runs lifesaving programs across the country, as well as the nation’s largest no-kill animal sanctuary. Working collaboratively with a network of more than 4,400 animal welfare and shelter partners, and community members nationwide, Best Friends is working to Save Them All®. For more information, visit bestfriends.org.
About Lionsgate:
Lionsgate (NYSE: LGF.A, LGF.B) encompasses world-class motion picture and television studio operations aligned with the STARZ premium subscription platform to bring a unique and varied portfolio of entertainment to consumers around the world. The Company’s film, television, subscription, and location-based entertainment businesses are backed by a 20,000+ title library and a valuable collection of iconic film and television franchises. A digital age company driven by its entrepreneurial culture and commitment to innovation, the Lionsgate brand is synonymous with bold, original, relatable entertainment for audiences worldwide.
***Best Friends Animal Society has the most comprehensive, accurate datafor sheltered dogs and cats in the United States, which is collected from over 7900 shelters and rescue groups.