Charitable Planning: A Wealth Management Strategy for Corporates


In recent years, corporate philanthropy has become increasingly important as part of a comprehensive wealth management strategy. Companies are now recognizing the benefits of charitable planning, not just for its positive impacts on society but also for its potential to add value to the company’s bottom line.

Charitable planning allows corporations to strategically leverage their resources to promote social and environmental causes while enhancing their brand and creating a competitive advantage. By investing in philanthropic activities, corporations can attract and retain employees, build customer loyalty, and improve their reputation in the eyes of investors.

Charitable planning is an increasingly popular wealth management strategy for corporations. In the United States alone, charitable giving by corporations has grown significantly over the past decade, with an increase of 28% since 2008. It is estimated that corporate giving in the United States totaled $19.5 billion in 2019. The main motivation for corporate giving is to make a positive difference in the world and build relationships with the community. The impact of charitable planning can be seen in the statistics. According to a report from the Giving USA Foundation, charitable giving in the United States totaled over $428 billion in 2018, with a majority of donations.

There are numerous benefits to incorporating charitable planning into a company’s wealth management strategy:

Increased Brand Awareness

Charitable donations can be used as a way to increase a company’s brand awareness. This can help create a positive image in the public eye and can also bring in more customers.

Positive Impact on Society

By involving itself in charitable activities, a company can help create a positive impact on society. This can include assisting those in need, supporting environmental initiatives, and more. It allows the company to demonstrate its commitment to social responsibility and to make a tangible difference in the communities it serves.

Develop positive relationships

It can help the company develop positive relationships with key stakeholders, such as customers and employees, who are more likely to support the company if it invests in causes they care about.

Build the brand

Charitable giving can be used to create a competitive advantage for the company. For example, companies that donate to charities or engage in socially responsible activities may command higher prices for their products or services.

Improved Tax Benefits

 Charitable giving can be used to reduce the company’s tax burden. Many countries offer tax incentives for businesses that make charitable donations, including deductions on corporate income taxes and other tax credits.

Employee Engagement

Charitable activities can engage employees and make them feel more connected to the company. This can lead to increased morale and productivity.

When developing a corporate philanthropy strategy, it is important to consider the company’s values and objectives. Companies should identify causes they want to support and determine how to best leverage their resources to achieve their goals. Companies should also consider how their philanthropic efforts will be reflected in their public image and how they can measure the impact of their donations.

When it comes to charitable planning, there are a variety of strategies that companies can use. Some popular strategies include sponsoring charitable events, donating to charitable organizations, creating corporate foundations, and engaging in corporate social responsibility (CSR) initiatives.

In Conclusion

Charitable planning is an important part of corporations’ comprehensive wealth management strategy. It benefits society and can also add value to the company’s bottom line by enhancing its reputation, creating a competitive advantage, and reducing its tax burden. To maximize the impact of charitable giving, companies should develop a strategy that aligns with their values and objectives and consider how customers and other stakeholders will perceive their philanthropy efforts.