The iGaming industry in the United States is undergoing crucial changes. While there are only 6 states that officially allow registering gambling sites on their premises, the situation is changing rapidly. Online betting has been legalized by 22 gaming commissions already, with more improvements on the way.
The combination of gambling and cryptocurrency has also been used in the United States widely. Though no state has officially issued a license for such platforms, dozens of Bitcoin casinos target Americans from abroad. With the high profitability of the niche, it becomes quite advantageous to start a crypto gambling business in the country.
Let us dive a bit deeper into the sector and see how accessible Bitcoin casino solutions are for operators who are willing to work in the USA.
Situation of Crypto Gaming in the United States
The decentralized essence of Bitcoin casinos changes the transfer of digital assets entirely. While traditional gambling platforms use banking payment methods that involve transactions through an intermediary, crypto sites work differently. When a player deposits funds to a Bitcoin casino, he sends them from one e-wallet to another without forwarding them to any bank.
Such a decentralized operation is regularly discussed by gaming commissions in the US. As for the middle of 2022, no decision has been made regarding such platforms. That is why all Bitcoin casinos that work on the premises of the United States come from offshore.
The popularity of cryptocurrency in the state is colossal. Every fifth American has dealt with digital assets at least once in their lives: traded, bought, or invested them. That is why BTC casinos require quick legislation and regulatory amendments in the iGaming environment of the United States.
Elaborating on a Crypto Platform for Targeting the US Audience
While the government and federal authorities are working on introducing digital assets on the legal level, an entrepreneur can already start offering gambling services. Such entertainment will be highly appreciated by local punters, especially if combined with the fiat currency and officially supported by a license. To make this concept come true, an operator has to reach a few milestones.
Platform Design
The start of the iGaming project with an orientation on cryptocurrency begins with the creation of an environment. For a gambling brand, this is usually a website. This must be a neatly designed, quick-loading, and well-structured portal.
Apart from the site (which should be supported on desktops and smartphones), an operator can also elaborate a mobile application. This will expand the audience and will guarantee wider exposure for the brand.
Software Purchase
Bitcoin programming support differs little from traditional casino entertainment. Yet, a vital distinction here is the ability to work directly with crypto assets. Besides, the prize money and other bonuses should also be featured in Bitcoin.
The presence of top-rated providers of software that support this payment method makes the elaboration of the project much easier:
- Microgaming;
- Aristocrat;
- Endorphina;
- NetEnt;
- Playtech;
- Slotegrator;
Working Permit
Since no US state registers Bitcoin platforms yet, operators resort to licensing services to the offshore jurisdictions. A huge peculiarity of crypto casinos is that their method of work does not require having a permit. The decentralized nature of Bitcoin transactions eliminates any third-party interference in sending funds from an addressee to the receiver.
However, an online gambling license plays a huge role in BTC casinos. It allows operators to use fiat currency as a payment method. Such diversity of depositing means significantly increases the audience variety. Furthermore, licensed gambling platforms receive more trust from punters than the ones without official registration. So, a Bitcoin casino in the US benefits from a license significantly.
Administrative Content
Other than entertainment, a gambling platform also must have the managerial software integrated to ensure stable development of the brand:
- Security systems. Due to the presence of personal information and financial assets, operators utilize enhanced encryption methods to protect the data.
- Payment gateways. Apart from dedicated software for transferring crypto, in case of fiat utilization, it is essential to install popular transaction systems.
- Casino management instruments. These are all administrative tools that the portal workers use to analyze players’ behavior, inspect possible issues, and improve user experience.
Advertising Campaign
When the platform is ready to go online, an operator should start thinking about its popularization. The concept of Bitcoin is known all around the country, so it might be wise to target not specific states but the entire coast or even the whole territory.
The advertising methods for the iGaming industry in the US are quite traditional:
- social media marketing;
- search engine optimization;
- affiliate marketing;
- mass e-mailing;
- content marketing;
- online media buying.
Cooperation with influencers has become quite effective in recent years. People love being inspired by bloggers that are genuine and show all advantages and drawbacks of gambling platforms. Such partnership shows high levels of conversion and positive feedback from the audience.
Professional Elaboration and Assistance
The casino setup process is a complex procedure that requires extensive industry experience to be completed smoothly. Considering that it also includes cryptocurrency integration and the preparation for the biggest iGaming market in the world (the US), the stakes get high.
To ensure the steady development of a gaming portal with a Bitcoin payment system, an operator can resort to a professional aggregator. Online Casino Market is an acclaimed niche participant, offering turnkey solutions for entrepreneurs throughout the world.
More information on cooperation with the company can be found via:
- Skype: slotsmarket
- Telegram: @spinwin
- e-mail: manager@oc-market.com