May 24, 2022 (Katy, Texas) – Igloo, in partnership with Anheuser-Busch, released new Playmates, America’s favorite cooler, inspired by two of America’s most recognizable beer brands: Budweiser and Bud Light. The special-edition Budweiser Little Playmate and Bud Light Little Playmate are available today at igloocoolers.com/anheuser-busch.
“It’s a high honor to team up America’s most iconic beer brands, Budweiser and Bud Light, with America’s most iconic cooler, the Igloo Playmate,” said Brian Garofalow, Chief Marketing Officer at Igloo. “With these special-edition Playmates by their side this summer and beyond, fans can drink their Budweiser or Bud Light beers ice-cold just as they were intended to be enjoyed.”
Igloo designed these special-edition Playmate coolers with instantly recognizable artwork that showcases each beer brand’s iconic label. The Budweiser Little Playmate has a red base with a Budweiser Label Pattern across all four panels of the cooler’s trademarked tent top, and the Bud Light Little Playmate has a blue base with the classic and crisp Bud Light label on each side panel of the cooler’s tent top and the stacked Bud Light logo on the front and back.
The special-edition Budweiser Little Playmate 7-Quart Cooler and Bud Light Little Playmate 7-Quart Cooler — each $44.99 with a capacity of up to nine 12-oune cans — are available now at igloocoolers.com/anheuser-busch, while supplies last.
About Igloo:
Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.
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