According to Statistica, over 2.1 billion YouTube users worldwide, with more than ¼ of users spending 10 hours or more watching. So what does this mean for your business? If you don’t use YouTube to market your business, you’re losing out on millions of potential customers.
YouTube has always been known as a source of entertainment but did you know that it’s also becoming well-known as an essential element for marketers. Suppose you’re just now thinking about utilizing YouTube as part of your marketing strategy or have already started. In that case, you may be wondering how business owners can raise the count of their subscribers on Youtube, especially in the beginning.
As of 2021, YouTube has over 34 million channels and is the second most popular social media platform. With that many channels, it’s evident that competition on YouTube is fierce, especially for branded channels. The good news is that you can take steps to boost your YouTube followers count.
This guide will tell you how marketing on YouTube benefits your company and how to use it for your business.
The Huge Benefits Of Using YouTube For Business
Above, we touched on why the numbers matter; now, we will discuss some other benefits that youtube can provide for your business.
Using YouTube will get you found on Google
Maybe you weren’t aware that Google bought YouTube in 2006. Since then, videos have been showing up more than they used to, plus they consider them to be as important as text-only pages. Businesses that maximize their online presence by writing high-quality articles, relevant website content, and informative YouTube videos increase your website’s authority. The more authoritative your website is, the higher your page will rank.
Top tips to increase the authority of your website using YouTube
Get other website owners to embed your video on their websites
When other websites post your video on their site, it shows Google you’re trustworthy, and it will rank you higher on search engine results.
Get your video shared on social media platforms.
When people share their videos on social media, Google considers it when ranking websites. High-quality, informative content geared towards your target audience causes people to want to share.
Associate your domain name with your YouTube channel
Associating your website name with your YouTube channel lets Google know you represent the brand on YouTube. This causes your YouTube channel to come up when people search for your brand or services.
Give your audience a wide variety to choose from
Create a variety of YouTube videos, including text, video illustrations, and audio cues. These will increase the engagement of your videos and allow them to cater to different styles. Oh! Another type of video some people are creating is interactive videos. A study conducted by IPG Media Lab and Tremor Video DSP reported that consumers spend 47% longer on interactive videos than non-reactive ads. If you’ve got some talented people on your team, this may be an option.
Captures Audience Attention
Humans can only concentrate on one thing for roughly 8-12 seconds at a time, making videos a great option. However, the Entrepreneur is working to refute this claim by countering that it’s the quality of the information and the abundance of choice rather than the users’ attention span when marketers use video to attract the attention of their target audience because brains respond to visual cues.
Tips for holding your viewers’ attention
Don’t make your video too long.
Unlike other social media platforms, there isn’t a good rule of thumb on how long your YouTube video should be. There is top-performing marketing content that ranges from 42 seconds to 10 minutes. While people do go to YouTube to watch longer videos, you may want to stick to ones that are five minutes or less.
Choose a great title.
Some people find it easy to create a great title, while others have a hard time. Here are a few tips on creating a great title that will capture your audience’s attention.
- Make sure it matches your video content
- Know your target audience
- Conduct keyword search
- Include the primary keyword at the beginning of your sentence
- Use brackets in your title
- Create a sense of urgency (must have, must do, must know, etc.)
- Don’t use clickbait headlines
- Keep it under 60 characters
- Look at your competitors’ titles
Pay attention to picture and sound quality
If you have poor sound or picture quality, people don’t bother watching your video, so ask yourself if the sound and video quality are optimal. If not, research how to create high-quality videos, so you don’t make your brand’s first impression a bad one.
Get to the point
Your audience is interested in what you have to say and what your brand can do for them, but they don’t want to wait long to find out about it. Instead, create great content that shows how you can solve their problems and make their life better quickly without drawing them out.
Demonstrate Expertise
Most consumers want to know the company they are purchasing from are experiments in their field. This is why sharing your expertise is essential when making videos. To do this, you need to create engaging videos that encourage consumers to ask questions and interact with your business. If you choose to ignore this marketing tactic, you could lose followers instead of gaining them.
Tips on how to show an excerpt in your field
Discuss business improvements
Discussing changes you make in your business content is a way to humanize your brand and provides evidence of your expertise and how changing your company is beneficial for your company and the customer.
Guest blogging
If you create content for other blogs and post them, it helps you position yourself as an expert in the industry. It also allows you to reach a wider audience and potentially attract new customers. Guest blogging has proven to be very advantageous as a part of a marketing strategy, so do not hesitate to use it to reap all the benefits for your business.
Customer Reviews
This is one of the best ways to get your name out there and demonstrate your expertise. It’s easy for you to tell others that you know what you’re doing, but it’s something else entirely to have others say it. This is why you should always follow up with customers and encourage them to leave a review (sometimes, you may have to offer an incentive).
Excellent customer service
Customer service can make or break a business; that’s why you always want to provide the best customer service possible. Excellent customer service improves your brand’s reputation, attracts new customers, and retains current ones. Speaking with a knowledgeable customer service representative is a perfect way to show that your company is knowledgeable.
Proven Ways to Use YouTube To Promote Your Business
Now that you know how YouTube benefits your business, it’s time to discover how to promote it using YouTube.
Be Consistent
When you consistently post videos, people start looking forward to seeing them, plus they begin to see you as a friend instead of just another business. You also start learning more about how YouTube works; after all, most of us have heard of the saying “practice makes perfect.” When you post consistently, you start getting regular feedback from the audience.
Tips on staying consistent
Create a schedule
Decide on how many times a month you want to post videos on YouTube, create a schedule, and stick to it. Some people recommend posting multiple times a week, but this can be difficult, especially when starting. I’d recommend either once a week or once every two weeks.
Set goals
Remember, these goals should be achievable, so you don’t set yourself up for failure. One reachable goal would be publishing two videos a month for the first six months. Once you reach your goal, do something good for yourself.
Produce multiple videos at once
Schedule shoot days, and while everything is set up, shoot multiple videos. This will help you stay on schedule and save you tons of time. You’re busy running your business and don’t want to have to take time away from it every other week to create a video.
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Showcase your team members
YouTube is a fantastic way for your customers and prospective customers to learn about your business. An amazing way to do this is to ask employees to host a video with you. No one knows your business better than those working with you. You can do this in a few different ways, ask them to host the entire video, do a question and answer session, or even schedule a live event. Make sure you don’t plan a live event until you have a good amount of followers and do it at times when people are likely to be active.
Cross-promote your YouTube Channel.
While you’ll probably gain subscribers organically through YouTube’s recommendations, cross-promotion is one of the best ways to promote your company and get more followers. You can post your YouTube videos on other social media sites, on your website, in blogs, and in newsletters. Cross-promotion allows you to connect with current customers and attract new ones.
Summary
There are many different ways to promote your company on YouTube. These are just a few we’ve found that work well. Take these strategies, try them out, find the one that works best for you, and watch your followers grow.
