Choosing the best flyer distribution service for your restaurant is a crucial decision, whether you’re a small independent looking to drum up a local business or part of a large chain with franchises in several locations.
This article will provide a comprehensive list of tips when searching for top quality leaflet distribution services in your locality, plus some key information on transporting leaflets safely and delivering them to their target areas.
Leaflet Distribution Services: An Introduction
There are many distribution providers; some have been with the industry for many years, and others have only just started up. There is also a large range of pricing structures and additional services on offer that you should consider when selecting the best leaflet distribution company for you.
The first thing to do is to establish what sort of campaign you wish to run so that you can find a firm that caters specifically to your needs. Some companies offer only local services while others distribute leaflets nationally. If you are hoping to target people in other regions, you will have to pay more for their services.
You Should Also Consider How Many Leaflets You Wish To Distribute?
If you are looking for a company that can help your business get off the ground with a particular marketing campaign, then find one that provides just the quantity of leaflets you require. These companies may give discounts for small orders, so don’t be afraid to shop around.
Other key things to consider include whether or not you would like the additional services of a data capture facility included in your leaflet distribution campaign? If so, can the company help you design and print your leaflets for free? Also worth considering is whether there are any specific designs you wish to use for this purpose? If this is the situation, it may be worth finding a leaflet distribution company that offers full-color printing instead of black and white.
What Services Will Your Best Leaflet Distribution Company Provide?
There are many other points you should consider when choosing top-quality leaflet companies for your business. One of these options is whether you want a company that offers a dedicated collection service, or if you would prefer for staff to distribute leaflets directly from your business premises.
The other thing to consider is whether the best leaflet distribution companies will offer additional services such as flyer design and data capture facility? If so,
- What formats are available?
- Do they provide written quotes at no cost?
- Do they request payment in advance?
Distributing Leaflets Safely and Efficiently
Whichever leaflet distribution companies you choose to meet your needs, there are specific laws you have to abide by when distributing leaflets. The delivery method should be safe so as not to cause any damage that could lead to a claim being made against you.
If the leaflet distribution services company has designated collection points, ensure that they are not outside busy roads or places where people can trip over them.
When distributing leaflets, always be aware of the footpaths and walkways around your business premises. Make sure you place any leaflets in areas where pedestrians are likely to see them without having to loiter in a place that may draw suspicion from the authorities.
While you can distribute leaflets in public places such as parks, make sure there is plenty of space for people to walk without having to manoeuvre around your flyers. When doing this type of leafleting, ensure that you do not leave any litter behind and always be aware of the maximum weight you are allowed to distribute.
In order for leaflets distribution companies to be able to complete your campaign successfully, they will need a detailed set of instructions from you. This should include where and when leaflets are distributed and how many leaflets you want to be picked up.