If you are not a marketing guru, the overwhelming prospect of planning your marketing strategies may get too much for you. But, whether you have just started your small business or whether your company is a decade old, marketing is essential to your business outreach and the continued growth of your client base.
In this article, we will explore which 4 marketing solutions are unavoidable for any business. These are the most tried and tested strategies to help you convert your reach successfully and retain clients. They vary in the amount of time and capital needed to see a return, and the impact of each strategy will depend on various factors. Let’s take a look!
- Search Engine Optimization
For some years, marketers have been investing less money into paid and sponsored content and more on creating increased traffic through an organic reach. This change comes with the sad realization that more than 90% of the 1 billion active websites do not receive traffic through Google. The world of digital marketing has adapted by taking advantage of the Google ranking factors, a list of 200 considerations Google uses to prioritize your website ranking in any Google search.
Digital marketers help understand and educate their clients on how they can improve their Google ranking, increasing their sustainable organic traffic. A greater number of back-links, higher domain authority, and an improved user experience are just some of the offerings that a web design agency can help you with if this all sounds unfamiliar to you! This smart marketing strategy is more sustainable too, as it helps potential customers easily find your site if it’s relevant to them.
- Email Marketing Campaigns
You may be wondering why email campaigning is on this list when social media and newer platforms have taken digital marketing by storm in recent years. However, you might be surprised to find out that connecting to your customer base via emails is still one of the best ways to build relationships and maintain these connections.
After a company website and social media, email is the third most popular marketing strategy. More recent statistics show that almost 9 out of 10 marketers use emails to market organic content, with an impressive 80% of SMBs depending upon this channel for customer retention. Not only is this strategy extremely low cost, but it is easy to automate, can have a global reach, and is easy to set up and track. Companies can use email campaigns to educate existing customers about upcoming events, new products, and valuable digital downloads at a cost. An unavoidable – and a must-use strategy!
- Social Media Channels
Whether you are choosing to invest in Facebook marketing or Instagram – depending on your niche and consumer base – social media is essential to your company’s marketing. Having a strong online presence creates the impression that you are well-staffed, organized, creative, and that you can adapt to the times. Though some could argue that social media is not critical to all businesses, it should be unavoidable if you want to create a strong influence over time.
A channel like Instagram also allows you the opportunity to impact an even greater amount of potential customers through brand ambassadors and influencers. Enter the world of social media, you will not regret the investment.
- Are you on LinkedIn?
By 2010, LinkedIn was reaching roughly 70 million users worldwide. Though this professional networking platform was started in the U.S., there has been a global explosion in its interest and use in recruitment and networking. The benefits of LinkedIn are brilliant and incredibly diverse!
LinkedIn as a marketing strategy is interesting, and its influence is powerful. In addition to being able to share your qualifications, skills, and job experience, the built-in messaging tool allows you to connect directly with decision-makers across the globe. The potential for companies to reach specific job-and position-holders is unimaginable and has only begun. Do not be slow to the party! Become familiar with LinkedIn, make connections – known and new, and boost your outreach in a very natural way.
Marketing success
Though some marketing channels are more inexpensive than others, they all require an investment of time. It is worth exploring with an agent how they can help optimize your marketing streams, as their efficiency will depend on your product or service offering, your target market, the industry within which you work, as well as whether your consumers are online or are location-dependent.
There are benefits to each strategy, but it’s essential that you remain committed and consistent with your approach. Your results may – and are likely – not going to be immediate, so be patient with your work and give yourself a set period of time to assess what return on investment you are getting for your work.