Online surveys are the most widely used survey method and are mainly used for research purpose data is gathered from the target audience in the most systematic method with the help of the internet. Online survey has now become such a big force in research. People usually use google form for online surveys but there are other tools available as well for this purpose for example survey monkey, survey planet type form etc.
There are certain advantages as for example less time less cost quick responses etc. with the help of online survey collection of data is now easier than ever.
Advantages of Online Survey:
Response time in which data is gathered from the respondents is less than the traditional method one does not have to wait for days in order to collect the data rather they can just send an online form to the targeted audience and the rest is done by the internet. One other thing that has made response time quick is that all the respondents fill out the form at their own convenience at the time or place of their own choice, not the other way around. Sometimes while submitting a survey there is a specific timeframe in which you need to fill a survey. So, you need to have a fast internet connection to fill it on time. I will recommend Comcast’s $19.99 internet offer which is one of the best in the market.
Cost effective
Online survey method is definitely one of the most cheaper methods because it reduces cost in many ways for example postage cost, printing cost plus it also reduces man power all and all these methods are more inexpensive than face to face methods.
Handling of data
Handling the data in online surveys is hustle free since all the response goes into the data directly with the help of the internet thus the chances of human error reduces and we will get more accurate results than the traditional method.
Analyzing the data
Data analyzing in online surveys is more convenient; it systematically applies the statistical techniques on the data and gives the results in no time consequently it makes the father process of research more stress-free.
Response rate
Online survey method gives the opportunity to the respondents to fill out the form on their own suitable time rather than the time and schedule of the researcher therefore the response rate in which data originates is much shorter than the traditional method.
Increase in productivity
Online surveys provide a greater deal of benefits. One of them is the increased productivity; it helps the researcher to save time as the data is available at the ease of one click so they can assess the data in no time and can perform complex statistical methods more quickly which results in a higher level of productivity.
Format of questionnaire
With the help of online surveys one can catch respondents’ attention even through their questionnaire formats. Brands can use their logos, specific colors, images fronts etc. it will increase their interest and attention towards the questionnaire, the more attentive they will be more accurate the results will be.
Reliable responses
When data is collected through face to face or telephone interviews, somehow researchers have an influence on the respondents which causes the integrity of their answers but on the other hand in online surveys because of zero human interaction people tend to give more reliable and honest answers without any influence. If you are just getting started personally i will suggest you this survey known as TalktoiHop to Save $55 Today. It is easy to participate and anyone can be its part.
Specific targeted audience and sample size
Online surveys can help the researcher to reach out to the most appropriate audience for their research purpose by the assistance of internet researchers can prescreen the respondents and will only let those to enter who will match your targeted audience. Moreover it will also benefit the researcher to increase the sample size than the traditional method, it will allow the researcher to gather the data throughout the world.
Flexibility in use
Online surveys can be very flexible for the respondent as well as the researcher. While preparing the questionnaire errors can be detected and corrected in no time without reprinting. As for the respondents they can always skip the questions that are not relevant to them through using smart surveys and skip logic features automatically.