SEO optimization can be a complicated process, especially if you’ve just started. SEO experts spend months trying to figure out great strategies, how to use the right tools, and more. However, with the right knowledge, SEO tools can be of immense help while optimizing a website for google.
SEO tools save you from the tedious effort you would have to put into researching SEO considerations like keywords and backlinks, along with data analysis. With the top SEO tools, you can see what works for your company and which parts of your strategy need tweaking.
The best tools provide reports on how you stand against competition as well and can help you see where your greatest opportunities lie. You can also measure your performance on a regional, national, and worldwide level.
Professionals use SEO tools extensively as they generally manage more than one website. These tools help assess each site’s performance conveniently rather than placing a humongous amount of data on a spreadsheet to analyze it manually. With great tools, you can completely negate inaccuracy and long hours of effort, replacing it with a few clicks.
Top SEO Tools
- Google Search Console: Google search console is a free tool that allows you to monitor and report your website’s presence on Google’s SERP. You simply have to verify your website to avail this tool. With this, you can control what gets indexed on Google along with how your site is represented. It is also an SEO checker tool that helps in describing how Google and it’s users view your site. It aids in optimizing your website to these results and let’s new website owners submit their web pages for search indexing.
- Ahrefs: Ahrefs is a free tool that is used as a keyword surfer. It helps you search and grow traffic, research competitors in your niche, and provides insight on what keywords are most commonly searched, in relevance to your niche. It is second to Google in terms of being the largest website crawler. It also has a Site Audit feature which is something many experts adore.
You can also use this extension to understand why your competitors are ranked higher than you and highlight which part of your website needs improvement to score a higher rank. Ahrefs is handy when it comes to finding the most linked content, checking for broken links on your website, and to gauge at which pages of your website perform the best.
- SEMRush: SEMRush is stated as an all-in-one marketing tool that is a favorite amongst many experts in the community. This tool allows you to access your ranking and identify changes to be made, along with new opportunities for your website. It also offers an exclusive feature which is the Domain Vs Domain analysis. This feature allows you to compare your ranking and authority with that of your competitors.
If you need help with analytics reports that explain a website’s search data, traffic data, or that of your competitors, you can easily do it with this tool. The On-page SEO checker tool is also quite handy and allows you to monitor your ranks and find good recommendations on how you can improve your site’s overall performance.
- MozPro: MozPro is an SEO software that was designed by Moz and often is referred to as one of the best tools SEO experts use. Moz has made a reputation for consistently staying up-to-date, even with google’s regular algorithm changes. Moz also offers a chat portal that allows one to get insight on multiple SEO concerns.
The software is a full-service stop that gives you keyword recommendations, site crawl, and much more. You also have the ability to get insights on how to improve certain aspects of your website where it might not be performing too well. MozBar toolbar is a free extension that comes with this software, where you can see your website’s metrics.
- UberSuggest: Ubersuggest is another great SEO tool that acts as a keyword finder, helping you identify common keywords. It also provides you with the search intent by showing you top SERPs ranks. You can find the right terms and phrases to be used as keywords in an instant with this tool. It is great for both organic and paid SEO or PPC and will show you how effective certain keywords are and if it can really help you stand up to your competitors, or if it is something that they commonly use as well.
Whether you’re an SEO dummy or a trained expert, using SEO tools is a wonderful way to boost your website’s performance while saving a lot of time and effort. It is also extremely affordable, seeing how most of the leading SEO tools providers give you free extensions to use. If you still haven’t started using these tools, try them out. Remember that you don’t have to try all of them, you only need to figure out what your requirements are and which tools can help you meet them.