Cord-cutting movement is slowly getting momentum. In this digital age, more and more people rely on the internet for all daily activities. If you want to work, you need a working internet for emails, conference calls, and uploads. If you need to watch a movie, you need high-speed internet to stream Netflix and Amazon Prime. With the introduction of IoT products, the ecosystem is expanding. As a result, avenues like cable TV do not sound promising to us. Therefore, people want to embrace the new technology by all means. This is the reason why more and more people are switching to streaming services. They offer convenience, affordability, and entertainment at the same time. This is something cable TV lacks and needs to change.
Nevertheless, the question stays the same. Can cable TV survive in the future? Will there be a better technology to challenge it? We will answer all the questions in this article:
What does cable TV need to do to stay relevant?
It is survival of the fittest. If cable TV does not evolve according to the needs and demand of today, it is going to get extinct. When Nokia failed to acknowledge the importance of Android and how it will shape the modern world, its downfall was imminent. Here are the things cable TV providers have to do stay relevant:
Offer convenience
No way the cable providers can rely on the traditional cable and expect to get the results out of it. It has to change the ways it functions and probably should evolve with time. Customers want more than entertainment. For example, all the top cable TV providers offer convenience better than before. Spectrum cable offers a free on-demand service to watch your favorite movies and TV shows whenever you like. Moreover, you get state-of-the-art DVR functionality that records all the action from your favorite shows or games whenever you are away. Spectrum is one of the few providers to adapt according to the modern-day requirements. With the extensive channel lineups, it offers great convenience in watching TV shows, games, movies, documentaries, and all the exclusive news from around the world.
Affordability
Cable TV providers overcharge the customers. The customers have to pay extensive bills every month. There are sports surcharges, taxes, and other fees on top of the monthly bill, not to forget the monthly rental for the equipment. This makes cable TV unaffordable for most people. Therefore, it has to change the ways of charging customers. All the big cable TV providers offer bundles and discounts on these bundles to keep the price low. The customers sign up on a minimum monthly fee and they sometimes get free equipment to reduce the monthly cost of their subscription. People switch to streaming services before they cost half the price of cable TV.
Customization
Customization is the new cool. There is no point in having hundreds of channels when you watch 50 of them. Everyone loves value-for-money. There is no point paying for 200 channels and cable TV providers have to understand this concern. Any modern-day provider would skip the extensive channel lineups and give the option to the customers to pay for what they watch. Otherwise, people are going to rather spend a limited amount on streaming services offering a handful of important channels instead of spending on all the extra channels with cable. However, many TV providers like Spectrum offer customization. The channel lineups are tailored to meet the requirements of an average household. As we mentioned earlier for high speed internet you need good routers along with a good internet service provider. Make sure to customize your internet provider with a compatible router.
Will cable TV exist in the future?
The answer to this is yes! Streaming services operate in a fixed sphere. There are not a lot of things you can do on a streaming service. Cable TV offers an extensive library of all the local channels, sports programming, and entertainment channels. There is no streaming service getting you a bit of all these in a single plan. Therefore, until the day we have a streaming service that has all the local channels, national channels, and sports channels, the future of cable TV is secured. It is a booming industry and looks set to create a great impact in the future if it continues to evolve with the requirements of today.