The entertainment industry is a difficult one to crack. There are many ways and platforms for different artists to gain popularity, and for musicians, everyone is trying to find the secrets to break out on spotify. In addition to having good music that you know fans will enjoy, here are a few ways to get noticed on Spotify.
Social Media Advertising
It is no secret that different social media platforms have an impact on others. Many artists, fans, and listeners that will provide key demographics to your music can be found on many other social media sites. Utilizing these platforms to promote your music is a great way to garner attention. As with patterns of social media, you can also attempt to use them for their trends. If you can get your song to go viral through a quick video and challenge, you will see your listens gain a significant boost. Of course, this may not be the most reliable as very few songs get turned into trending videos. However, this does not change the effectiveness of social media marketing for your Spotify music.
Build Hype Before Release
Spotify is a platform that has an algorithm based on listeners patterns. One that can help you get noticed and ultimately get more people listening is through means that should be done before you even put out a song on Spotify itself. This is because once you release your song, you have a small window to get onto new release charts and trending playlists. You want to maximize your release potential by building up hype before you put your music out there. You can of course do this with different platforms, releasing snippets and teasers of your music. This will help build anticipation and when your music does hit spotify, the listeners are more likely to come more consistently.
Blogs
One way to build up hype is to send your music to different blogs and music industry professionals. This will help with getting you some attention by tapping into their audiences. It is important to select channels that support your music genre so as not to be out of place and have a better chance at gaining consistent listeners.
Create Your Own Playlists
When looking into what helps songs trend and garner attention on spotify, the important task is to get on as many playlists as possible. If you are an active Spotify user, you have the chance to build a network of others that share music taste and listen to similar songs. Build your own playlist, even prior to your release. This will encourage people to follow you, but when you do release your music and place it at the top of your playlist, your followers will be able to listen to it as soon as the music is dropped. This helps boost the listener numbers and increases your chances of others finding your music.
Getting Onto Other Playlists
As mentioned, you want to build a playlist for people to like and follow, so that when you release your own music, you can use that to help you grow. There are other playlists on spotify that you’ll want to target as well, that are curated by the editors and those in charge at spotify, but also the bots and AI. To do this, you need to build off your hype and keep any momentum going. The use of a Spotify stream promotion site will increase your numbers and place your songs into user created streams gaining more listens. As your reach grows, algorithms will be more likely to place you into trending playlists and new releases. Ensure that your artist and song details on your spotify pages are accurate to help categorize you into lists and get people listening.
Content Support
One way to get your music out there, and build some recognition is to work with people in other industries aside from music. In the music space, it may often feel like you are competing with others for the same listeners. If you look to your network and try to work with people who are, for example, creating videos, streaming on other platforms, these would be great opportunities to collaborate on projects that get you and your music out there. This is also a great way to tap into audiences that don’t have previous exposure to your own content but may discover and enjoy your music.
Spotify works like any major online platform. They have a certain algorithm that you can use to your advantage, but it isn’t always straightforward. You have to be willing to put in as much work promoting yourself and your music as you dedicate to your craft in order to make it. But if you are confident in your music, it’s only a matter of time for the listeners to start coming in.
