Due to the current circumstances that have been enforced by the COVID-19 pandemic, most live events have been canceled. However, this did not stop event-goers and coordinators from finding alternative ways to keep the wheels turning! Virtual events have become all the rage now thanks to their convenience.
Although virtual events are not exactly a new concept, there has been a significant surge in those interested in attending them. If you are an event organizer, selling enough tickets to ensure steady revenue should always be your top priority, but how can you achieve this exactly? Check out the following guide for more insights.
Start Early
Succeeding in making enough ticket sales depends on how good of a marketer you are. You need to find ways to entice potential event-goers of purchasing your tickets. The best way to do this is to create enough hype about the event itself. If you have a dedicated website, make sure to post pictures and teasers. You can also hold Q&A sessions to help people understand what they should expect out of the event. This will create a general state of excitement and pique people’s interest to find out more. However, doing this too late may not provide the desired effect. As a general rule of thumb, you should advertise any event at least 3 weeks before it takes place, just to make sure that you have enough time to inform people.
Advertise the Event on Social Media
Social media has made it very easy to market events, which is why you must capitalize on this powerful tool to be able to sell tickets. For example, Facebook allows users to create events, specifying their date and location. Creating one and sharing it on your business page will enable more people to catch wind of it. If you are feeling creative, you can also come up with a humorous hashtag specially dedicated to your event. To create an effective hashtag, make it short and sweet and avoid any phrases that may have double meanings. Twitter is also a great tool to advertise events. You can simply leverage this platform by curating a list of speakers and making it public. Finally, consider investing in ads to ensure that enough people find out about your event.
Use a Ticketing Platform
Selling tickets on your website is not always the most user-intuitive solution, not to mention that you may end up wasting too much time optimizing your landing page and overall site when you can focus on more urgent matters. This is why using a ticketing platform is the best option. In fact, event ticketing online platforms help you customize your event, set payment methods, and track sales. The vast majority of event-goers also expect organizers to use ticketing platforms since they offer exclusive perks like cash-back rewards! If you are a stickler for detail, definitely give this solution a try.
Determine Your Payment Options
If you want more people to be interested in your event, you must provide them with a wide array of options. This is especially true when it comes to payment methods. In addition to allowing your clients to use their credit cards to finalize transactions, you must add PayPal as a payment option. According to recent surveys, most people believe that PayPal is an easier and more secure way of making purchases online, as it prevents sellers from seeing clients’ credit card information. To be as inclusive as possible, search for the most popular payment methods online and be sure to add them to your list of accepted payment solutions.
Fuel Sales
It is an open secret that the more exclusive an event is, the more people will flock to buy tickets to it. Creating scarcity is the key to selling virtual event tickets. Make sure to always include information on how many tickets are left regardless of whether you end using your website or a dedicated platform. This will spur people into taking action quickly to avoid losing their window. If you have an already-curated list of potential event-goers, you can send them emails containing limited-time discount codes they can redeem when they buy tickets. Adding a countdown on social media is also something worth looking into.
As an event organizer, it is your responsibility to ensure that everything goes without a hitch. This includes generating enough buzz to sell tickets to your event. By following our previous guide, you do not have to sweat it anymore! Enticing more clients to invest money in your event will be a breeze. Just make sure that you always stay on top of things by tracking sales and advertising your event properly using the right channels.