There is no better feeling than being sure of your online security. Good online security guarantees better performance and fast loading for your computer. A secure online environment is what sets apart a successful brand from a not so successful brand.
In today’s world, most people are on the lookout for ways to make their next surfing experience better than the previous one. From proxy servers to VPNs, they want to make the best choice for their website and thus, have made a habit of constantly checking for the best online security tools on the market.
Their best choice will include a proxy server that masks their IP addresses across the web; an intermediary that offers the best connections between the client and the target website. They want a proxy server that provides the best benefits, even amidst the challenges.
In this article, we will discuss the advantages and disadvantages of proxy servers and why they matter.
Advantages of a Proxy Server
- Boost Performance through Fast Loading
Website caching is one of the most useful aspects of a proxy server. Caching saves all your previous searches so you’ll enjoy easier browsing during the next request. Caching ensures that the amount of time you spend searching similar terms will be much shorter.
Caching gives you the advantage of speed and performance. It ensures that everyone on your network, placing the same request, receives quick responses. With caching,the proxy server does not need to visit the target website every time it has a request.
Instead, during subsequent searches, the proxy server will go through the saved files, check for matching information, and deliver the requests to you.
- Improved Security
We all experience a nice calm and secure feeling when we know we’re browsing in a safe online environment. It’s satisfying to know that the information shared is secure and our anonymity maintained.
A proxy server allows you to send your online requests from a unique IP address. Every request you transmit, masks your location on the websites you visit. For hackers, getting a different IP address from your site means they cannot easily access your website.
Hacker’s access to websites is made even more difficult by the availability of SOCKS proxy in the market. SOCKS proxies have the latest technological advancements that offer better security and anonymity for most businesses. Combined with VPNs, they offer the best protection a company will need.
- Better Competitor Research
There’s so much information available to us. If you’re in business, with proxy servers you can easily find information on your competitors’ promotional strategies or product pricing online. You’ll have an opportunity to check the analytics that differentiates your performances. But as you extract such information, you won’t want to leave obvious tracks on their site that lead back to you.
Proxy servers are excellent for hiding your online tracks. They’ll mask your IP address and make sure that the target website doesn’t recognize your true identity. Proxies, especially the rotating proxies, will use a different IP address for each search you perform.
In this way, you stand a much better chance of researching your competitor’s website, as much or as little as you wish, with total anonymity. It’s also less likely that target websites will mark yours as spam for suspicious activities.
- Website Anonymity
Proxy servers offer secure browsing for both individual and public entities. If hackers cannot view your location and IP address, your personal information, such as your credit card details,is safe. Most of their requests will fall to the proxy server, making it difficult for them to identify your website.
Proxy servers are also excellent for safeguarding sensitive information. Your financial and business data is more secure with the extra layer of protection on your computer.
- Ability to Restrict and Access Restricted Data
If you work in a diverse environment such as a network, it’s common for team members to occasionally try to access dangerous or restricted content on the website. To avoid the risks of opening harmful webpages, it’s essential to use proxies.
With proxies, you can select sites that are ideal for your team to visit. You can then set limits that hinder their visits to inappropriate sites. In this way, you can ensure that their time at work is spent more productively building your brand.
You can also use the restriction feature to access geo-restricted content. Various websites only allow access to people in certain locations. Since the information they share may be relevant to your business, it’s important to use a proxy that offers better access to these sites. With the help of proxies, you can check the comments, clicks, customer data, or analytics essential for the growth of your brand.
Disadvantages of a Proxy Server
- You Need Extra Security Tools
Although proxy servers offer anonymity by masking your IP address, most do not encrypt the data you transmit. For most such information, someone else can extract the data and transfer it to a third party. Third parties are most likely cyberthieves that can use the information to hack your websites.
For this reason, it’s necessary to use extra security tools to protect your data. You can add a VPN that will encrypt your data while the proxies work to hide your IP address. In this way, you can be assured that your level of security is high enough to protect against hackers.
- Costs of Operations
When choosing a proxy server, the best option will be a paid version. The paid version offers better protection and performance for your business. If you want to use the best versions of the paid proxies, you’ll need to pay a bit more for the service. If you also consider adding VPNs to your security tools, then you need to factor the extra cost of operations into your budget.
- Risk of SSL Stripping
It’s common for cybercriminals to make changes to your HTTP webpages. They can convert an HTTPS page to an HTTP without your knowledge. This is known as an SSL stripping and is common in the industry today.
When a downgrading of a webpage happens, target websites can view your IP address even when you have a proxy. SSL stripping unmasks your identity, likely leading to your activity on the target site being termed as suspicious and the subsequent blocking of your IP address.
- Tough Choice on Proxy Providers
While proxies can improve our experience online, not every proxy provider is trustworthy. Some may be the reason why you’re soon cyber attacked or lose important data. This happens because proxy servers are great at caching data, and some of this data may include passwords and sensitive information.
If your provider is not responsible, they can expose the information to cybercriminals, resulting in the stealing of your identity or data.
To avoid such rogue providers:
- Make sure you research the market.
- Check for reviews and ask for referrals from reputable brands.
- If possible, choose the paid rather than the free versions of proxy servers.
Proxy servers have many advantages but also experience their fair share of challenges. While proxies offer invaluable security and anonymity, they can also expose you to cyber attacks. To make certain that you experience more benefits than disadvantages of a proxy server, select the paid version. Take the time to do your research and get the best security tool for your online activities.