The beauty industry is very personal. People are looking to pick out the right look for them and are usually have a lot of reservations before buying a product. This is one of the areas where AR and AI can be of great use because they can adapt to the unique look of each customer and provide each person with a unique shopping experience. Let’s take a look at some examples where augmented reality development companies have made the shopping experience much more enjoyable.
AR in Cosmetics
People who are looking for cosmetics are shopping around for individual products and looks that they are hoping to achieve. One of the great examples of the use of augmented reality in beauty industry is Cosmia application. It helps people try on certain colors of makeup, styles, and even readymade looks. As you can imagine, this removes a lot of the reservations and hesitations that prevent people from buying the product and increases sales.
AR in cosmetics is also used by companies to help people who are shopping online. People nowadays enjoy the comfort of shopping at home. However, shopping for cosmetics is very difficult because it is hard to buy without trying them on first. AR technology allows people to try on all kinds of makeup right in their own homes without having to make a trip to the store.
AI in Cosmetics
Some companies, like Amazon, have now started using both AR and AI technology to help users pick out the right products. They have created a mirror that also lets the users see what a particular product will look like when applied on their skin, but also provides them with beauty advice that will be particular to their situation. This creates a strong and close relationship between the shopper and the brand and will promote them to keep coming back for more products and advice. Most importantly, AI algorithms provide shoppers with a specific value. The advice that is provided by the AI will be very helpful for each user to achieve the look that they are looking for.
AR and AI are the next big things when it comes to beauty products and the industry in general. Nowadays, shoppers are looking for more personalization from the companies where they shop and the one that achieves this the best will end up getting more visitors and satisfied customers. In fact, a lot of companies have started to integrate both AR and AI-powered products into their service offerings. This helps customers find out if a particular product is right for them, and they appreciate companies who do this for them. Most importantly, they will reward companies who go the extra mile with return business.
Therefore, if you have not yet started using AR or AI to attract customers, you risk falling behind. This is next-generation technology that businesses will need to harness in order to remain competitive.