Anyone who tells you that social media is a waste of time clearly hasn’t been paying attention to the music industry in recent years. Countless musicians have become famous thanks to platforms like YouTube, Facebook, Instagram, Twitter, and more. Through their hard work and consistency, they now have millions of Spotify organic followers and fans.
In this blog post, we will take a look at five of the most notable examples. These artists prove that if you have talent and put in the hard work, social media can be an incredibly powerful tool for achieving success.
Justin Bieber
Justin Bieber is one of the most successful musicians in the world, and he has social media to thank for his success. Bieber was discovered on YouTube by Scooter Braun, who later became his manager. Bieber’s career took off from there, and he quickly became one of the biggest names in pop music.
Bieber is now one of the most followed celebrities on social media, with over 150 million followers on Instagram. He has used his platform to launch a successful clothing line, as well as a fragrance and cosmetics brand.
Calvin Harris
Calvin Harris is one of the world’s most successful DJs, and he has social media to thank for his success. Harris was one of the first DJs to embrace social media, and he used it to build a following for his music.
When starting, he used to post his solo recordings on MySpace. He was discovered by Mark Gillespie who later became his manager. Calvin’s career took off from there, and he quickly became one of the biggest names in electronic music.
Harris is now one of the most followed celebrities on social media, with millions of followers on all his social media platforms.
The Weeknd
The Weeknd, whose real name is Abel Tesfaye, is a Canadian singer, songwriter, and producer. He started releasing music on YouTube in 2010, and he quickly gained a following for his unique sound.
In 2012, The Weeknd signed with Republic Records, and his debut album was released in 2013. Since then, he has released two more albums, and he has won multiple Grammy Awards.
The Weeknd is one of the most followed celebrities on social media, with over 36 million followers on Instagram alone. He enjoys hundreds of endorsements from some of the biggest brands in the world.
Shawn Mendes
Shawn Mendes is a Canadian singer and songwriter. He started posting covers of songs on Vine in 2013, and he quickly gained a following for his incredible voice.
Mendes was discovered by Andrew Gertler, who later became his manager. In 2014, Shawn signed with Island Records and released his debut album the next year. Since then, he has released two more albums and won a Grammy Award.
Charlie Puth
Charlie Puth is an American singer, songwriter, and producer. He started posting his music on YouTube in 2011, and he quickly gained a following for his incredible voice.
In 2015, Puth released his debut album, which featured the hit single “See You Again”. The song was a tribute to Paul Walker by Wiz Khalifa and Puth.
Puth has since released two more albums and won multiple Grammy Awards. He is, without a doubt, one of the most successful musicians to come out of social media.
These are just a few examples of the countless musicians who have become famous through social media. If you have talent and put in the hard work, social media can be an incredibly powerful tool for achieving success. So get out there and start creating content!