Your company’s website says a lot about you as a brand. A poorly designed website doesn’t just ruin your reputation, but it will also hurt your revenue. This basically means that great websites are no longer an option but a necessity if you want your business to stand a chance in the highly competitive digital world.
Below are some of the most common mistakes you need to avoid when creating your site:
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Complex Pages
You are excited about showcasing your products and services. That’s understandable. However, don’t get too carried away and go on a rampage squeezing all the nitty-gritty details about your skills and business all over the place. This will make your website look too busy and chaotic, and your visitors will simply react by quitting your page.
Create your pages meticulously and make sure your visitors know what your business is about as soon as they land on the homepage. You don’t even require too many details to achieve this. Just sprinkle the right keywords at the right place. Once the visitors know you have what they are looking for, they’ll go ahead and visit your internal pages for more information.
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Missing Or Poorly Made CTAs
You should never leave your website visitors wondering what they should do next. Create brief and concise call-to-action buttons to direct your potential customers on what to do next.
There are plenty of CTAs buttons you could use for your website. But, the appropriate choice will always depend on the type of business and what you want the customer to do.
Something else really important is to know where to place the CTAs. For instance, a call to action button has no business being at the very top of a blog post marketing a particular product. Your reader barely knows what the item is, so placing the button up there is pointless. In fact, you may end up looking too pushy or “salesy” which is a major turn-off.
You can learn more about effective CTA hacks for free on the internet.
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Missing Contact Information
Don’t make your contact information too hard to find for your customers. Add your phone number at the top or the footer of your homepage. You should also have a link to your contact us page in your main navigation.
A phone number should not be the only contact option. Provide a few alternatives like an email address and a form submission.
Making it easier for your customers to reach you increases your engagements. It also gives you more opportunities to know your customers and grow your revenue.
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Not Optimizing For Mobile Phones
In July 2019, Google implemented a mobile-first indexing strategy. This basically meant that their algorithms started using the mobile version of websites and content for indexing and ranking. Most Google users are on mobile devices, so it makes perfect sense to prioritize mobile-friendly websites.
Therefore, for better indexing and rankings, you have no option but to build a mobile-friendly website. This is also crucial for enhancing the user experience of your customers since they’ll probably access your site from their smartphones.
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Lack Of A Proper SEO Strategy
SEO makes all the difference between the websites you see on the first page of the SERPs and the ones you never bother to look at on the other pages.
You need to come up with an effective SEO strategy right from the beginning of building your website. Work with experienced website developers to ensure the design is optimized for search engines. Your domain name and internal links must also be optimized.
Investing in a good SEO course is a great idea. But if you feel like your business is too demanding to carry out the time-consuming tasks yourself, hire an SEO consultant.
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Poor Navigation
Your entire website must be easy to navigate. Visitors should find the links they want in as few clicks as possible. This will encourage them to stay on your website, thereby increasing your leads.
Webpage loading t
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Loading Time
imes are actually a ranking factor. More importantly, website visitors never hesitate to quit a page when it takes too long to load.
Check the performance of your website and make sure the loading times are within an acceptable range.
- Place Your Ads Carefully
Ads are a useful monetization tool. However, when added poorly, your web pages will look terrible, the bounce rate will go off the roof, and your revenue will drop.
Place your ads properly to avoid compromising a good user experience.
Creating a website is challenging, but there is no shortage of information on what needs to be done. Partner with reputable developers and take advantage of the free tips discussed above to improve your site’s performance.
