Colors have an impact on consumers. This is why most companies choose different color combinations for their business. Bank of America, Citibank, Chase Bank, Barclay’s bank, and several other banks use blue as their dominant branding colors. This is no coincidence that all money-related companies choose the blue color. So, what do all banks know about the color blue?
brand word in vintage wood letterpress printing blocks stained by color inks on a grunge metal tray
The obvious answer is that the banks know to combine the blue color to create trust with their customers. When building a branding design, you need to understand how to choose colors that speak to your customers. Visit Space Print for all your custom design colors for your brand.
- Why color branding is everything
Brand colors make a huge impression on your brain. Colors bring out emotions. Emotion is a powerful tool that can drive a person’s decision-making. Brands need to cultivate a strong emotional connection with their customers.
Having the right color brand for your business can help you become a memorable brand. You’ve probably heard of color psychology and how colors impact our emotions. You want the same for your business. The first impression your branding color has on your business can determine whether they will engage with you further.
- Colors to consider for your branding design
Below, we discuss colors that you will consider for your branding design. Different businesses will require different colors for their branding. You can choose the ideal color branding design through the steps below.
- Choose your brand to identify and core values
Before strategizing on your visual brand, you need to do some preliminary research work. This research will help in selecting the most suitable color that creates a good impression on your customers. Ask yourself the following questions:
- What is the company story?
- Why was the company started?
- What problems do you solve for customers?
- Who are your customers?
- How does your brand make your customers feel?
- In what space and instances does your brand exist?
- How would you want your customers to feel when interacting with your brand?
Having clear answers to these questions will lay the right foundation for choosing the right colors. Create a list of descriptive words that describe your brand. You will need these words when creating a mood board for your brand.
- Consider color psychology and its meaning
The next step is to understand color psychology and its meaning. You need to analyze the associative and cultural meaning of colors. Are you looking for a local, national or international brand? We’ve covered the colors and their meanings later in the article.
- Create a mood board
Now that you have a few colors in mind, create a mood board of one or two colors. A mood board captures the essence of your brand. This is a loose composition that represents your brand. Choose images that visualize the descriptive words you chose in step 1. This is a good time to share your brand and get views.
- Choose a primary and secondary color
Brands need a darker and lighter color to create a good color balance. You can choose one primary color and the balance colors. For example, the IMB brand uses blue as the main primary color and several palettes as secondary colors. The number and types of colors you choose depend on the story you want to tell.
- Create generations using a palette
Lastly, you can use a palette generator to create palette variations. Palette colors can be generated from your mood boards. However, remember you will need black and white or some close variation to match your brand colors.
- Meaning of different branding color
- Red – Red stands for anger, excitement, and passion. It commands attention and shows importance.
- Yellow – The yellow color will evoke happiness, optimism, and youthfulness. It can also mean affordable and attention-grabbing.
- Orange – Orange stands for vitality, playfulness, and friendliness. It is an invigorating color that evokes energy in people.
- Green – green stands for stability, growth, and connection to nature.
- Pink – Pink is associated with femininity, youth, and innocence.
- Dark blue – This color stands for professionalism, security, and trustworthiness. It is a color that shows formality and maturity.
- Light blue – A shade of light blue indicates tranquility, openness, and trust. White – White evokes simplicity, health, virtue, and cleanliness
- Brown – Brown shows a rugged and old-fashioned mood.
- Gray – Gray shows neutrality. It can also show seriousness, maturity, and subdued.
- Black – Black shows a powerful, luxurious, sophisticated, and modern feeling.
These are the colors you need to consider for your branding design. The color you choose depends on the design and style they will be used.
