Texas Agriculture Commissioner Sid Miller
Texas Department of Agriculture program continues to advance Texas Business
Today, Texas Agriculture Commissioner Sid Miller announced record sale numbers from the GO TEXAN Pavilion, sponsored by Southwest Dairy Farmers, at the recently concluded State Fair of Texas in Dallas. Miller praised the work of his TDA employees and said that the sales numbers show demand for Texas products is “bigger and better than ever.”
The GO TEXAN program is a Texas Department of Agriculture initiative dedicated to identifying and supporting Texas-based businesses and connecting them with customers across the Lone Star State and around the world. Every year at the State Fair, the GO TEXAN Pavilion hosts approximately 100 GO TEXAN partner businesses selling food and goods produced in Texas, by Texans.
“This years’ sales at the GO TEXAN Pavilion saw an increase of 12% to $480,058.91 compared to the last State Fair in 2019. GO TEXAN demonstrates that a quality product, hard work and ingenuity can create a tremendous economic boom,” Miller stated.
“Our TDA staff worked hard and diligently with our GO TEXAN Partner vendors to create a Pavilion that was as inviting and friendly as Texas, while being educational for Texas kids.” Miller also praised the GO TEXAN businesses who were central to the success of the Pavilion.
“The GO TEXAN Pavilion had over 80,000 items sold to more than 13,000 customers. That doesn’t happen without quality products and solid brands representing the best of Texas,” Miller stated.
GO TEXAN sponsors were equally pleased with the results of this year’s State Fair. Back this year was Pioneer, a leading manufacturer of gravy and baking mixes, as well as other beloved consumer products.
“As a true Texas brand with 170 years of history, continuing Pioneer’s partnership with the TDA and the GO TEXAN Pavilion at the State Fair of Texas was an easy decision,” said Svetlana Markova, Senior Brand Manager for Pioneer. “After a difficult couple of years for so many in our state, being part of an event that embodies the values we hold close – joy, comfort and celebrating moments of togetherness – is especially meaningful.”
Jim Hill, CEO of Southwest Dairy Farmers was equally pleased with this year’s results. Southwest Dairy Farmers served as the presenting sponsor of this year’s Pavilion.
“Like so many others, we were thrilled to be back at the GO TEXAN Pavilion. Educating the public on Texas agriculture is such a crucial aspect of the State Fair of Texas. Our sponsorship of the GO TEXAN Pavilion allows us to be a part of that important message, and we look forward to our continued partnership to promote Texas agriculture and dairy,” Hill said.