Advertising your business is vital in order to make sure that it is a success. The good news about advertising is that it comes in a variety of shapes and sizes, which means that you are absolutely going to find one that is right for you and for the type of audience that you are trying to reach.
In the most part, advertising and marketing is now digital, as this can have a greater reach than other approaches and also is easy to set up and run. One form of digital advertising is native advertising. But what are native ads, why is it good news that they are on the horizon and what tips are there to getting them right?
What are native ads?
The simplest definition of native ads is that they are a form of paid media whereby the ad experience of the user follows the user experience in the are that it is placed. If you delve deeper into this then native ads are not those ads that pop up when you are least expecting them. They are choice based and they will usually be a promoted video, an image or perhaps an article that is designed to actually fit in with the interest and the need of the person who is going to see it.
What is meant by closed and open native advertising?
When we talk about native ads we usually see them over two specific types of online platforms. These are closed and open.
Closed native advertising is what takes place on a “closed” platform. The brand will create a profile within a chosen platform and will only promote their content that is within the same closed platform. Think of it this way, promoting a tweet on Twitter and Twitter alone.
An open approach to native advertising is when you can take a piece of content (by this we mean a video or an image) and promote it across multiple platforms that rely on native ads. You will need to make sure that the content you want to promote will work over all of the different platforms. However, the benefit to this is that you can attract a number of customers from different places, but they all will have seen the same ad.
Any tips on getting native ads right?
The whole idea of native ads is that they are relatable and interesting to the audience who is going to view them. So, make sure that they are not only eye-catching but that it is clear from the start exactly what you want the ad to say. That way you are going to attract the right people and make them want to know more about what you can offer them.
Native ads don’t have to be complicated and you can do things to make sure that they work for you. Whether they are closed and only on one platform at a time, or perhaps across a range of options, native ads are a great way to get your business seen and your customer base growing.