Katy Mills today announced their Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.
“It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Kristen Esposito, Simon’s Vice President of Tourism and Marketing Alliances. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”
Visitors to Katy Mills will notice the pink theme carried out at the Guest Services booths and staff will be donning pink accessories. Other planned activities include:
Discount Card Program: Through May 31, in exchange for a $10 donation to Susan G. Komen, shoppers at Katy Mills will receive a Discount Card, available at Guest Services or the Mall Office, providing up to 25% off one item at each participating retailer. All Discount Card donations go to Susan G. Komen.
Katy Mills: Katy Mills will offer More thank Pink tabling events, Mother’s Day Prize giveaways, free gift bag and limited edition scarf with $10 voucher purchase, and many more special offers.
More Than Pink Hero Wall: An opportunity for survivors and their families to visually celebrate and honor the hero who inspires and uplifts them through their fight with breast cancer. For a $1 donation at Katy Mills, shoppers will receive a pink sticker on which they can write the name of the ‘More Than Pink’ Hero and place it on the wall. All proceeds go to Susan G. Komen.
Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station during April and May at Katy Mills; and on Saturday, May 13 during the Celebration of Women at Houston Premium Outlets. All will be encouraged to use the hashtag #morethanpink
As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.