Fresh Arts 11th Annual Winter Holiday Art Market To Surpass $1,000,000 For Houston Arts Community

Over the Past Decade, WHAM has Generated Hundreds of Thousands of Dollars

for Local Artists, and is Expected to Hit $1,000,000 this November

Guests enjoying the 2015 Winter Holiday Art Market Photo Credit: Morris Malakoff

Guests enjoying the 2015 Winter Holiday Art Market
Photo Credit: Morris Malakoff

HOUSTON, TX – Fresh Arts announces its 11th annual Winter Holiday Art Market (WHAM), a three-day juried art sale and citywide celebration of Houston artists. WHAM encourages Houstonians to shop locally this holiday season and is expected to hit a milestone contribution of $1,000,000 to Houston’s arts community. The event will take place Friday, Nov. 18 through Sunday, Nov. 20 and will offer a wide variety of art and specialty items crafted by over 90 local artists of varied disciplines including jewelry, paintings, photography and more. All sales on Saturday and Sunday will be tax free.

When it launched in 2005, WHAM raised $27,000 for local artists. By 2015, that figure grew to over $160,000. This year, WHAM’s cumulative sales are expected to surpass $1,000,000. Proceeds from the market go directly to the artists and back into Houston’s arts scene through Fresh Arts’ programs. “I think people would prefer to support the little guy who needs it the most”, says Ann Westby, jeweler and multi-year participant in WHAM. “Certainly, since I started my own business, I’ve become much more aware of the concept of ‘spend it here, keep it here’ in terms of buying locally.”

WHAM kicks off with the Preview & Ugly Sweater Party on Friday, Nov. 18, from 6 p.m. to 10 p.m., featuring an open bar, bites and a preview of the market. Tickets for the preview party are $15 in advance, $25 at the door and free for Fresh Arts members. The event will continue on Saturday, Nov. 19, from 10 a.m. to 7 p.m. and Sunday, Nov. 20, from 11 a.m. to 4 p.m., where all purchases will be tax free. Guests are invited to attend this free event to shop hand crafted goods from local vendors, explore a fine art exhibition, sip on drinks from the open bar and enjoy the festive winter holiday atmosphere. Food will be available for purchase. A full schedule of events and activities will be announced closer to the event date. Visit for updates.

“The Sawyer Yards campus in the Washington Avenue Arts District is home to the second largest concentration of artist studios in the nation”, says Fresh Arts Executive Director, Marci Dallas. “WHAM attracts visitors both in and out of Houston to a fun-filled environment where people can support the creative economy while getting to know the people who live and work here.” Artist sightings will include: Birch and Goldberry whose handcrafted paper goods, soaps and candles have been featured in Vogue and InStyle Magazine; Magpies and Peacocks, a local nonprofit dedicated to nurturing arts education whose upcycled jewelry and other items are too hot to stay in stock; FMW|Fablab, the blacksmith and designer duo who specialize in turning reclaimed materials into functional furniture and everyday ware; and Burning Bones Press, who create screenprinted clothing and prints made using hand-carved woodblocks.

The art to be displayed at WHAM has been curated by a jury of local art experts and community leaders including: Amanda De Rosario (Inner Loop Agency); Piper Faust (Weingarten Art Group); Jan Harrell (Glassell School of Art); Michael Healey (YES Prep); Mat Kubo (HAA); and Elia + Noah Quiles (UP Art Studio).

This project is supported in part by a grant from the Texas Commission on the Arts and by the City of Houston through Houston Arts Alliance. 


Fresh Arts is a 501(c)3 organization dedicated to strengthening the sustainability and vibrancy of Houston’s arts sector by bolstering the capacity and professional practice of artists and arts organizations and enhancing the public’s engagement with the arts. More at

WHAT:             11th Annual Winter Holiday Art Market (WHAM)

WHEN:             Friday, November 18, 6 – 10 p.m. (Preview & Ugly Sweater Party)

Saturday, November 19, 10 a.m. – 7 p.m.

Sunday, November 20, 11 a.m. – 4 p.m.

WHERE:          Winter Street Studios (2nd Floor)

2101 Winter Street, Houston, TX 77007

COST:              Friday Preview & Ugly Sweater Party tickets are $15 in advance, $25 at the door, free for Fresh Arts members

Saturday and Sunday are free and open to the public, purchases are tax free

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