The tech-driven world is supposed to be led by men, but this convention has changed gradually and now we can witness many females wearing the crowns of being successful at different levels and designations of industry giants as well as blossoming startups. They are leading upfront and letting organizations produce quality tech products and services.
One of the greatest examples of women empowerment in the business world is the COO of Facebook, Sheryl Sandberg. She has made an identity for herself as a successful technologist, author and activist. In her one of the most appreciated books, Lean In: Women, Work, and the Will to Lead she stated that: “In the future, there will be no female leaders. There will just be leaders.”
As of now, we are in the ending phase of 2018 and the time almost has come to welcome the new year with open arms. So, in order to celebrate such thriving lady magnates across the globe, let’s explore their views on five major tech trends that will shape 2019.
- A Win-Win Situation For Small Scale Enterprises
The coming year is expected to be a big jackpot for small-scale enterprises as they will get seamless access to high-end tech products and services. The VP of Global Marketing at GoDaddy Melissa Schneider predicts that in 2019 small businesses, individuals, and entrepreneurs will be gifted with wider access to core resources.
In addition to this, according to her advanced technologies such as Artificial Intelligence and analytics will become much more accessible to small-scale enterprises in comparison to the industry giants. Also, small business owners will be getting the golden opportunity to exploit the potential of available tools and translate the figures into revenue and profit.
- The Boundaries Between Countries Will Disappear
Considering the current popularity and extensive adoption of mobile devices, the coming year will surely experience a surge in the number of smartphone users. This will allow businesses to connect with a global customer base.
According to the Director Of Product Management at Tinder, Samantha Stevens, this trend will unlock new doors for the people to easily connect with different cultures and people across the world. She thinks of it as
an opportunity for Tinder to rule the realm of mobile dating worldwide.
In addition, it will allow entrepreneurs to evaluate the untapped regions in which they must operate. Also, it will be equally beneficial for large as well as small-scale organizations because they will be able to leverage data mining
in order to tailor their products and services to cater to different cultures.
- Political Organizations Will Embrace Mobile-First Approach
The majority of political activities and interactions nowadays happen via mobile devices. Politicians use smartphones as an integral tool in their direct election campaigning. Also, mobile is serving as a crucial source to provide the common man with all the latest happenings in the political sphere.
As per Morgan Berman who is the CEO and founder of MilkCrate mobile will be the major driving force behind all the political interactions in 2019. Political parties will focus on developing mobile engagement tools and strategies to gain an edge over their competition in the 2020 election.
In addition, apart from political organizations most of the businesses will build high-end apps for promoting and enhancing their reach. Also, Morgan believes that this will be a golden opportunity for political enthusiasts as they will able to exploit the potential of smartphones to track, engage, and motivate their supporters.
- Advent Of Advanced Technology Tools To Enhance Security
It’s a common notion that people believe technological solutions are vulnerable to data breaches and hacks. Also, experts are constantly trying hard to build hack-proof solutions, but simultaneously hackers are also finding out new ways of breaking the complex code and gaining unauthorized access.
But an influential female entrepreneur Yasmine Mustafa, who is the CEO and Founder of Roar For Good, have a strong belief that technology can be a powerful asset to enhance the physical security of the people in the coming years.
This is the reason why the majority of the enterprises are coming up with tech-driven solutions to safeguard associated people. For example, hotel businesses need to be more cautious towards technology-aided solutions to keep their staff safe such as panic buttons and alerts.
- Seamless Interoperability Within Enterprises Will Give Birth To A Huge Demand For Non-Technical “Engineers”
Enterprise interoperability will be the other trend that is anticipated to rule 2019. Bear Douglas who is the Director Of Developer Relations at Slack, believes that the new year will definitely experience enhanced interoperability within services.
Let’s understand it with the help of an example. Suppose there’s a marketer who is running a large-scale campaign. For this, the design team will work on specific software to build visual assets whereas the data science professionals will exploit tools that will measure the campaign’s effect. But for making this campaign a real success both of these teams have to work in harmony with each other. That’s why there should be a seamless integration.
In addition, the increasing popularity of seamless integration will give birth to the rise in the demand for skills based non-technical engineering professionals. This can be proved by exploring tools such as Google’s AppMaker, Workato, and Salesforce’s APEX. All these platforms can be efficiently used by professionals with bare minimum coding skills. Ultimately, this will increase the number of non-formal engineers that apply for jobs pertaining to performing technical tasks.
Overall, these five women in business have the thought that technology will be much more accessible in the coming years and the demand for tech-capable professionals will be high. Women can be used to fill these roles as there are more than enough examples of successful tech ladies ruling the marketplace.
Anubhuti Shrivastava is a content crafter at Arkenea, a custom software development company helping entrepreneurs and businesses build successful web and mobile apps. She is passionate about writing articles on topics related to design and the software development industry.