Service First Automotive—Cinco Ranch to open July 16; brings allnew approach to auto service

Offering free food opening day, plus 25% off oil changes for three months

KATY, TX (July 11, 2018) – Houston-based Service First Automotive Centers will open its first West Houston automotive repair and lube center in Katy on July 16, 2018, located at 2044 S. Mason Rd., north of Cinco Ranch Blvd. The 10,000 square-foot center will be the company’s fifth Houston-area location and brings approximately 30 new jobs to the area.

“We are excited to change the way the Katy Area thinks about their experience of going to have their car serviced,” says Nathan Pruski, Service First Automotive Centers co-founder. “It’s often a long unpleasant wait, ending with anxiety about whether you made the right choices. Instead, we built our business around a service-first attitude, transparency, expertise, and amenities that all combine to make you feel comfortable, empowered and satisfied.”

Service First Automotive Centers will offer 25 percent off all oil changes at the Cinco Ranch – S. Mason location beginning July 16 through Oct. 16. The company will also extend the same offer to customers who visit its new Spring – Rayford store opening the following week on Monday, July 23, 2018. This will be Service First’s sixth store in the Houston area located at 2324 Rayford Rd., Spring, TX 77386.

Like all Service First Automotive Centers, the Cinco Ranch – S. Mason location will offer a large indoor/enclosed kids play area, complementary Starbucks coffee, an iPad bar, free lightning speed Wi-Fi, complementary shuttle service, and more. In addition to being pet-friendly, this location will be one of the company’s first to offer an outdoor “bark park” for pets.

Service First Automotive Centers further differentiates itself by using state-of-the art equipment and technology to lead the industry in providing free “digital inspections” with all services. ASEcertified mechanics perform a “digital inspection” containing images from inside a customer’s vehicle that are used to explain precisely what part is being serviced, or in need of service. The report can also be emailed to a knowledgeable family member, or friend, to help verify any recommended services or repairs, for added peace of mind.

Service First Automotive Centers’ specially-designed facility offers an array of automotive services from routine maintenance to complex mechanical repair for all vehicle makes and models. One side of the building dedicates three lanes to speedy, full-service, oil changes and state inspections. The opposite side conducts more comprehensive diagnostic and repair services on foreign and domestic vehicles, as well as diesel engines.

While customer satisfaction and quality service come first at each location, service to the greater community is equally important. Service First Automotive prides itself on giving back to the community through various programs including its athletic sponsorships with Cinco Ranch and Taylor High Schools. The company also offers the Service First Automotive Centers Humanitarian Scholarship at all locations, which recognizes high school seniors who make an impact in their communities. Another program is its “Wheels for Warriors” initiative, which donates a car to a deserving veteran each year. Service First will be announcing more on this year’s program in the fall.

Within the next year the company plans to have a total of thirteen locations open in the Houston metro and at least twelve in the Dallas/Fort Worth area.

About Service First Automotive Centers
Service First Automotive Centers was founded in the Spring area in 2011, by Terral Hill and Nathan Pruski after the two business partners sought to enrich the lives of others and change the image of the automotive repair industry. Hill and Pruski have decades of automotive repair experience and built the company focused on educating consumers by building trust through transparency, respecting its customers’ time, and their choices. The new Cinco Ranch – S. Mason and Spring – Rayford stores will join Service First’s four existing locations located in Spring; Spring – Champions; The Woodlands – Creekside; and The Woodlands West – 1488. Service First merged with Caliber Collision in August 2017 helping fuel expansion in the Houston and Dallas – Fort Worth metros, plus stores in the San Antonio and Austin areas in 2019. Find additional information at