HOUSTON, TEXAS, November 20, 2017 – Ho ho ho-liday cheer is filling the air, which means it’s time for Brookwood Community’s abundantly beautiful poinsettia plants to fill homes, businesses and worship centers throughout Houston and surrounding communities. Poinsettias can be purchased beginning the week after Thanksgiving at Brookwood’s four retail locations, and proceeds from these festive holiday favorites will fund more than $500,000 of the community’s annual operating budget to provide a spiritual, educational and vocational environment, meaningful jobs and a sense of belonging for adults with special needs.
Since the second week in August, Brookwood Community’s horticulture team comprised of 70 Brookwood citizens, staff members and volunteers has methodically staggered the planting and lovingly nurtured the growth of more than 48,000 poinsettias in 45 of the 47 greenhouses on its 485-acre Brookshire campus.
While a significant percentage of the plants are sold through pre-orders to landscapers, businesses, management companies, houses of worship and fund-raising organizations, an ample inventory of poinsettias are grown for direct sale to the public. These vibrantly colored potted plants and hanging baskets from 21 cultivars – red, pink, maroon, orange, white and variegated – are the biggest seller in Brookwood Community’s retail stores.
Poinsettia sales at Brookwood’s retail locations are particularly crucial this holiday season to make up for lost café and gift shop revenues associated with Hurricane Harvey downtime, revenues associated with Hurricane Harvey downtime, expenses incurred from Hurricane Harvey damage, fewer post-storm fundraising group purchases and undeliverable pre-orders from businesses that have been displaced, according to Jennifer Tiedt, Brookwood Community’s senior marketing and advancement officer.
Advocating for Brookwood Community’s largest cash crop, wholesale client Mark Seavers, president and owner of Seavers Landscape, is doing his part to spread the word.
“Every dollar means another citizen can be at Brookwood and thrive at Brookwood,” observes Seavers. “Brookwood citizens are passionate about this labor-intensive crop, and they’ve overseen the three-month growing season with meticulous precision. It’s been my honor to be a wholesale customer of Brookwood Community for 11 years and to encourage individuals and businesses in Houston, Katy, Richmond and other surrounding communities to support Brookwood’s iconic poinsettia sales.”
Poinsettia plants can be purchased at the Brookwood Gift & Garden Center at 1749 FM 1489 in Brookshire; Brookwood Seasonal Store Town & Country at 788 W. Sam Houston Parkway, Suite 132 in Houston; Brookwood Store Grand Parkway at 7227 W. Grand Parkway in Richmond in space donated by Gallery Furniture; and BIG – Brookwood in Georgetown – at 905 North Church Street in Georgetown.
In addition to its horticulture program, Brookwood citizens make ceramics, stone castings, garden statuary, Christmas ornaments, greeting cards and candles, all of which are sold in Brookwood Community’s retail stores.