Funds raised will go towards goal of reducing breast cancer deaths
KATY, TX – Katy Mills today announced their third year of national engagement with Susan G. Komen®, encouraging employees, retailers and shoppers to participate in activities and contribute to the achievement of Komen’s bold goal of reducing current U.S. breast cancer deaths by 50 percent by 2026.
“Our shoppers, retailers and employees have demonstrated their support and commitment to Susan G. Komen over the last two years by participating in all of our fundraising activities,” said Sabrina Scruta, Director of Marketing at Katy Mills. “We look forward to another successful campaign this year and are focused on fighting a disease that affects so many in our community.”
“We’re honored to continue our partnership with Katy Mills and are inspired by their dedication in raising funds and awareness in the fight against breast cancer,” said Christina Alford, SVP of Development at Susan G. Komen. “The generosity of Simon is making an incredible impact on the lives of countless women and men and we look forward to what this partnership will bring in the year ahead.”
Visitors to Katy Mills will notice the pink theme carried out at Simon Guest Services and staff will be honoring National Breast Cancer Awareness Month by donning pink accessories. Other planned activities include:
Discount Card Program: $10 Discount Cards will be sold providing 15% or 25% off one item at participating retailers through October 31. All proceeds from the sale of Discount Cards go to Susan G. Komen.
Gift Cards: Simon is offering a Susan G. Komen Visa® Simon Giftcard. For every Gift Card purchased, Simon will donate $1 towards Susan G. Komen.**
More Than Pink Hero Wall: An opportunity for survivors and their families to visually articulate their strength during their fight against breast cancer. Shoppers may purchase a sticker for a $1 donation and post the sticker on the More Than Pink Hero Wall during October at Katy Mills (at Entry 2 by Books-a-Million). All proceeds will benefit Susan G. Komen.
Hero Photo Opportunity: At Katy Mills, an ‘I Am More Than Pink’ backdrop will be used as a photo selfie station. All will be encouraged to use the hashtag #morethanpink. Available throughout October at Katy Mills (at Entry 2 on the edge of the Food Court).
Local Programming:
Throughout October, Katy Mills will offer pink cookies and refreshments at Guest Services, as well as a special Simon giftbag with donation of $10 or more.
Additionally, at the Fall Family Fun Festival on Saturday, October 14, there will be a Pink Table showing off the latest pink fashions from popular Katy Mills retailers.
**The Visa Simon Giftcard® can be used everywhere Visa debit cards are accepted in the U.S. and cannot be used at ATMs or redeemed for cash. The Visa Simon Giftcard® is issued by MetaBank®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. For more information about the Visa Simon Giftcard®, including Card Terms and Conditions and (if applicable) fees, visit simongiftcard.com or Simon Guest Services.