[HOUSTON, TX]– The Galleria, Houston Premium Outlets and Katy Mills today announced their Spring 2017 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate $1 million each year in 2017 and 2018, more than 180 participating Simon Malls, The Mills and Premium Outlets nationwide will be participating in a range of activities during the months of April and May.
“It has been wonderful to see the positive response that the More Than Pink movement has generated over the past year,” said Kristen Esposito, Simon’s Vice President of Tourism and Marketing Alliances. “Our shoppers, retailers and employees have embraced the opportunities we’ve offered to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths, and we look forward to continuing that momentum this year.”
Visitors to The Galleria, Houston Premium Outlets and Katy Mills will notice the pink theme carried out at the Guest Services booths and staff will be donning pink accessories. Other planned activities include:
Discount Card Program: Through May 31, in exchange for a $10 donation to Susan G. Komen, shoppers at The Galleria, Houston Premium Outlets and Katy Mills will receive a Discount Card, available at Guest Services or the Mall Office, providing up to 25% off one item at each participating retailer. All Discount Card donations go to Susan G. Komen.
Project OM: Manduka, a leading yoga mat and accessory brand, is partnering with Susan G. Komen to launch “project:OM,” a mindful movement to drive positive change on an epic level. Project:OM’s debut event, taking place Mother’s Day weekend – Friday, May 12 through Sunday, May 14 – gathers one million people to participate in the world’s largest yoga class. The massive event aims to unite individuals, families and the collective yoga community to raise funds to support Susan G. Komen’s Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.
The Galleria and Houston Premium Outlets will participate in project:OM on Saturday, May 13. The Galleria’s class will be from 9:30 – 10 a.m. in the Nordstrom Wing near Adidas. Houston Premium Outlets will host classes from 9:30-10 a.m. and from 10:15-10:45 a.m. in Wagon Court.
To register, please visit https://www.manduka.com/projectom/. A $10 online donation will give shoppers access to the class and a voucher to present at Guest Services for a discount card (25% off participating retailers).
The Galleria: The Galleria is offering a free limited-edition scarf with SGK discount book purchase.
Houston Premium Outlets: All mothers, grandmothers, families and friends are invited to Houston Premium Outlet’s Celebration of Women on Saturday, May 13 from 9:30 a.m. – 3 p.m.! Shoppers will enjoy special discounts and treats at Guest Services in the Food Court, along with live entertainment and various onsite activities. Shoppers that spend $350 or more will receive a FREE gift at Guest Services, including a PINK scarf, Elizabeth Arden lipstick and personal soap for mom. Activities include:
9:30- 10 a.m. Project OM – The Yoga class of 1 Million to Battle Breast Cancer
10:15-10:45 a.m. Project OM – The Yoga class of 1 Million to Battle Breast Cancer
11 a.m. Camp Gladiator – Bootcamp intro
12 p.m. Opening of Mothers to be Parking
Katy Mills: Katy Mills will offer More thank Pink tabling events, Mother’s Day Prize giveaways, free gift bag and limited edition scarf with $10 voucher purchase, and many more special offers.
More Than Pink Hero Wall: An opportunity for survivors and their families to visually celebrate and honor the hero who inspires and uplifts them through their fight with breast cancer. For a $1 donation at The Galleria and Katy Mills, shoppers will receive a pink sticker on which they can write the name of the ‘More Than Pink’ Hero and place it on the wall. All proceeds go to Susan G. Komen.
Hero Photo Opportunity: An ‘I Am More Than Pink’ backdrop will be used as a photo selfie station during April and May at The Galleria and Katy Mills; and on Saturday, May 13 during the Celebration of Women at Houston Premium Outlets. All will be encouraged to use the hashtag #morethanpink
As of April 2017, Simon has raised $441,667 in support of Susan G. Komen, all generated through the support and participation of shoppers, retailers and employees.
*From October 1, 2016 to September 30, 2018, Simon is proud to support Susan G. Komen® and, with the help of generous individuals like you, will guarantee a contribution of at least $1,000,000 for each year of the program in connection with its various fundraising initiatives, including its discount card program, promotion of Komen’s Race for the Cure®, and promotion of Komen’s Do-It-Yourself fundraising platform.
Simon is a global leader in retail real estate ownership, management and development and an S&P100 company (Simon Property Group, NYSE:SPG). Our industry-leading retail properties and investments across North America, Europe and Asia provide shopping experiences for millions of consumers every day and generate billions in annual retail sales. For more information, visit simon.com.
About Susan G. Komen®
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $920 million in research and provided more than $2 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 30 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.